Question 19 Which of the following is not a characteristic that should be possessed by a marketing objective? O It should be measurable. O It should be expressed in clear, simple terms. O It should be consistent with both business-unit and corporate strategies. O It should specify a time frame for its accomplishment.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 19
Which of the following is not a characteristic that should be possessed by a marketing objective?
O It should be measurable.
O It should be expressed in clear, simple terms.
O It should be consistent with both business-unit and corporate strategies.
O It should specify a time frame for its accomplishment.
O It should be open ended in terms of time.
Transcribed Image Text:Question 19 Which of the following is not a characteristic that should be possessed by a marketing objective? O It should be measurable. O It should be expressed in clear, simple terms. O It should be consistent with both business-unit and corporate strategies. O It should specify a time frame for its accomplishment. O It should be open ended in terms of time.
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