Question 3 a) Interpret top-down method in the context of innovation. (AP-5) b) What is the rigid dichotomy between refine design and top-down methods of product design
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Question 3
a) Interpret top-down method in the context of innovation.
(AP-5)
b) What is the rigid dichotomy between refine design and top-down methods of
product design
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- QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly definedquestion 1 A product has life cycle is an important tool for marketers,management and designer alike .it can be broken into four(4) individuals stages of a products life and offer guidance in developing company strategies. a)by distinguishing each characteristics of stages of a product life cycle ,explain how markets use this tool to promote their product in the marketplace b)suggest marketing strategies for the newly introduced robot cleaner,based on the product life cycle conceptQuestion 1: ‘Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return’. What are the steps would you follow as a marketing manager to create value for customers and to capture value from customers in return? Outline. ‘Outstanding marketing companies go to great lengths to learn about and understand their customers and marketplace’. What are the fundamental concepts that you would identify to understand customers and marketplace? Question 2: How does a consumer usually make a buying decision? ‘The brand’s full positioning is called its value proposition—the full mix of benefits on which the brand is positioned, and companies can choose from one of five winning value propositions on which to position their products’. State the five winning value propositions that you have learned from the lesson Question…
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- Question : In accordance with the Brand Resonance Model, When customers both within and outside of the target market recognize the “red-bottoms” as the Louboutin brand, this points to the brand having strong brand ………. Choose correct options from below. 1)imagery 2)relevance 3)predisposition 4)potential. 5)PromiseQuestion 6 - The first step in the consumer decision making process is to: Recognize a need or desire to be met. Seek out information about a product. Look at all the brands that are available. Talk to others about product features.Q.1 The target audience for a burger brand is youth who are heavy users of smartphone for watching videos, shopping, gaming, and social media. One of their top three activities was search. How can the burger brand use ‘search’ for selling chicken burger as young people did not search for keywords ‘chicken burger’ but they searched the internet for issues they were facing every day in their life such as getting good scores in exam or finding the right partner or getting a good job. The youth were looking for answers to their collective problems, desires, and dreams which were manifested through queries in search engines.
- Which of the following is NOT one of the important dimensions for a company's product mix? Question 14 options: A) Depth B) Consistency C) Width D) LinkageDiscussion 5: Brand Equity Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368Q1. Analyse on Branding Strategy and it’s importance Q2. Explain and give examples the following 1.Brand equity models 2. Brand building block 3. Products4. Environmental issue Q3. What are the environmental issue about a brand.