What's the correct answer A,B,C,D or E no explanation needed thanks Formulating the key marketing strategiesQUESTION 7What are the two measures the BCG matrx uses to classify SBUS and products in the portfolio?04 Relative market share and number of products the company produces06 Markel growth rate and degree of competitivenessRelarve marke share and retum on investment (RO)Od. Relatwemarket share and market growth rateQUESTION 8

Correct option: (d) To ensure quality learning here is a short explanation: In the BCG matrix the…

Answered: QUESTION 7 Whet are the two measuren…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process.2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.3) A(n) ________ is any good, service, or idea that is perceived by someone as new.4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitorsâ€™ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.5) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.6) Most established companies focus on ________ when it comes to innovation.7) ________ is the difference between the prospective…
1. Companies that can retain _______________by satisfying them better than the competitors will be more ______________ in the long run: a. More customers, profitable b. Fewer customers, unprofitable c. More customer base, unprofitable d. More customers, stable 2. The marketing environment where firms compete is not: a. Ever changing b. Dynamic c. Fast changing d. Static 3. Marketing objectives can best be described as: a. How the company utilizes it resources b. The amount of profit the company wants to achieve over a given period c. The end results or outcomes that a company is looking to achieve within a given timeframe d. The tactics that the company utilize
n Class, 10–25 Minutes for Teams Assume that you haverecently been hired by a firm that manufactures furniture. you feel that marketing should have an input intosupplier selection for the firm’s products, but the purchasing department says that should not be a concernfor marketing. you need to explain to the departmenthead the importance of the value chain perspective. In arole-playing exercise, explain to the purchasing agent thevalue chain concept, why it is of concern to marketing,and why the two of you should work together
Balanced scorecardCostco Wholesale Corporation (COST) operates membership warehouses throughout the United States and the world. Fifteen Costco metrics and recent initiatives are as follows1. Increasing same store sales2. Improving safety procedures for warehouse prepared foods3. Reducing the number of product returns4. Researching consumer preferences5. Increasing the number of warehouses with gas pumps6. Offering training programs for all new employees7. Offering awards for employees with more the five years of service8. Improving Costco online consumer experience9. Increasing gross profit percentage10. Changing containers from square to round to increase the number of containers that can be shipped on a pallet11. Developing a company-owned coffee roasting operation12. Using floor-ready packaging from suppliers13. Reducing warehouse energy usage for floor lighting14. Increasing the use of automation to increase efficiencies15. Increasing the average revenue per memberAssign each item…
How can PepsiCo Allign training of their employee to their organizational goals and department goals to increase the sales and employee performance so define by considering following domains? 1.introduction of organization and training need analysis2.research/ training method used by PepsiCo3.findings of training and transfer of training4. Discussion or evaluation of training5.conclution
Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
L. P. Manning CorporationIn March 1991, the marketing division of the L. P. Manning Corporation performed a national survey to test the public’s reaction to a new type of toaster. Manning had achieved success in the past and established itself as a leader in the home appliance industry.Although the new toaster was just an idea, the public responded favorably. In April of the same year, the vice presidents for planning, marketing, engineering and manufacturing all met to formulate plans for the development and ultimately the production of the new toaster. Marketing asserted that the manufacturing cost must remain below $70 per unit or else Manning Corporation would not be competitive. Based on the specifications drawn up in the meeting, manufacturing assumed marketing that this cost could be met.The engineering division was given six months to develop the product. Manning’s executives were eager to introduce the product for the Christmas rush. This might give them an early foothold on a…
6. Which business tool can be used to conduct a competitive analysis. 7. Three key steps in developing a firm's marketing strategy are 8. The P's of the marketing mix are
3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability
2.Brands can be mapped on a positioning map based onA.who purchases each brandB. Their most significant attributesC.the positioning strategy used by each brandD.the brands marketing strategies 3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability
1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi True

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