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- QUESTION TWO One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Question MGMT Bakehouse Inc supplies bread, cakes and other specialty products, to a large percentage of the country; to the following customer types. Retailers e.g. supermarkets, who sell baked goods to the public, and MGMT Bakehouse Inc delivers to the retailers. Wholesalers also sell to the public, but come to MGMT Bakehouse Inc directly to collect their baked goods. Finally institutions like hotels and hospitals, to whom MGMT Bakehouse Inc delivers directly, buy baked goods to incorporate into offering for their clients e.g. guests menus and patient meal plans. From the ordering of flour and other ingredients to the processing of cash, receivables and payables, the company uses an integrate ERP with a common database for all of its business processes. Internally MGMT Bakehouse Inc is organized into the following departments: Production which bakes the bread; Distribution that delivers the bread; Sales Department where customer orders and wholesale pickups are managed; Marketing…Question 2Keep Me Safe is an organisation that specialises in educating women about how to keepthemselves safe. In recent times, they developed and is distributing a product called POW whichcan help, to a great extent, to ward off undesirable attacks. Given the nature and climate of whatis happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members canperform. B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use inpromotion of its new product. C. Suggest which channel would be BEST suited for distributing this new product acrossthe island.
- Question 2- Fill-in the blanks with terms from the list below. Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers A. The most basic characteristic used to describe the different types of retailers is their.............. B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses. C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA. D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly saleQuestion 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : businessQUESTION 1 (a) With example, explain the difference between personal consumer and industrial consumer. (b) Explain the relation between needs and goals.
- Question 6The COVID-19 pandemic has affected a number of businesses, especially most business-2-business (B2B) enterprises. You have been tasked with describing four B2B business modelsthat have been affected by the pandemic.QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.Question MGMT Bakehouse Inc (MBI), supplies bread, cakes and other specialty products, to a large percentage of the country; to the following customer types. Retailers e.g. supermarkets, who sell baked goods to the public, and MGMT Bakehouse Inc delivers to the retailers. Wholesalers also sell to the public, but come to MGMT Bakehouse Inc directly to collect their baked goods. Finally institutions like hotels and hospitals, to whom MGMT Bakehouse Inc delivers directly, buy baked goods to incorporate into offering for their clients e.g. guests menus and patient meal plans. From the ordering of flour and other ingredients to the processing of cash, receivables and payables, the company uses an integrated ERP with a common database for all of its business processes. Internally MGMT Bakehouse Inc is organized into the following departments: Production which bakes the bread; Distribution that delivers the bread; Sales Department where customer orders and wholesale pickups are managed;…
- Question MGMT Bakehouse Inc (MBI), supplies bread, cakes and other specialty products, to a large percentage of the country; to the following customer types. Retailers e.g. supermarkets, who sell baked goods to the public, and MGMT Bakehouse Inc delivers to the retailers. Wholesalers also sell to the public, but come to MGMT Bakehouse Inc directly to collect their baked goods. Finally institutions like hotels and hospitals, to whom MGMT Bakehouse Inc delivers directly, buy baked goods to incorporate into offering for their clients e.g. guests menus and patient meal plans. From the ordering of flour and other ingredients to the processing of cash, receivables and payables, the company uses an integrated ERP with a common database for all of its business processes. Internally MGMT Bakehouse Inc is organized into the following departments: Production which bakes the bread; Distribution that delivers the bread; Sales Department where customer orders and wholesale pickups are managed;…Question 2State the difference between different type e-commerce business model. Example each e-commerce business model with help of example. Consider that you want to start e-commerce business, which business model you want consider? What are the computer technology will be used in order to setup and managing your e-commerce business?QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…