QUESTION A The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table: State of Nature     Favourable              Stable              Unfavourable Product                                   0.2                       0.7                        0.1     Widget                                          $ 120,000              $ 70,000             $ –30,000 Hummer                                 60,000                 40,000                  20,000 Nimnot                                   35,000                 30,000                  30,000   Compute the expected value for each decision and select the best one.   Develop the opportunity loss table and compute the expected opportunity loss for each product.                                                                                                         1. Determine how much the firm would be willing to pay to a market research firm to gain better information about future market conditions.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter16: Government Regulation
Section: Chapter Questions
Problem 8E
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QUESTION A

The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table:

State of Nature

    Favourable              Stable              Unfavourable

Product                                   0.2                       0.7                        0.1

 

 

Widget                                          $ 120,000              $ 70,000             $ –30,000

Hummer                                 60,000                 40,000                  20,000

Nimnot                                   35,000                 30,000                  30,000

 

  1. Compute the expected value for each decision and select the best one.

 

  1. Develop the opportunity loss table and compute the expected opportunity loss for each product.                                                                                                      

 

1. Determine how much the firm would be willing to pay to a market research firm to gain better information about future market conditions.       

 

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