Question: Read the following study summary and answer thequestions.A researcher wants to investigate the factors that affect theadoption of social marketing tools by SMES in Jordan.Accordingly, the researcher identified three factors that wereextracted from the theoretical literature, namely the economicenvironment, competitive environment, and the technologicalenvironment. The researcher has developed a questionnaire forthe purposes of collecting data from a sample of managers inthose companies. He also made several assumptions to measurethe impact of these factors on the adoption of social marketingtools. Depending on the situation above, indicate the stepsnecessary to carry out this research, using the main pointsbelow.1. Suggest an appropriate title for this study.2. Formulate the study problem3. What is the main study question?4. Identify three to five objectives for this study.5. Suggest the study hypotheses.6. Illustrate (using drawing) the conceptual model (Independentand dependent variables).7. Identify the study population / study sample and theappropriate sampling method to serve the purposes of theempirical study.

Questionnaire - It is one of the methods of data collection used by the researchers for acquiring…

Answered: Question: Read the following study…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Which of the following statements is TRUE? Question 19Answer a. The origins of management by exception are generally credited to Frederick W. Taylor. b. The person most responsible for initiating the use of interchangeable parts in manufacturing was Henry Ford. c. The origins of the scientific management movement are generally credited to Henry Ford. d. The person most responsible for initiating the use of interchangeable parts in manufacturing was Walter Shewhart. e. The person most responsible for initiating the use of interchangeable parts in manufacturing was Eli Whitney.
Bob is researching variables like age, religion, gender and work occupation in his area. Which force in the external environment is Bob researching? Question 4 options: a) Demographic forces b) Social forces c) Technological forces d) Cultural Forces
Question :working as a system analyst in ABC. follows ethical code to preserve people’s privacy. Which guidelines will help him to ensure that evaluations are done ethically and that adequate steps to protect user rights have been taken? Give at least five guidelines. Note: this question is related from HCI subject kindly solved this corectly and in detail.
Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate: Question 30 options: a) Country's or region's ability to produce a product at lower cost in terms of real resources than another country. b) Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market. c) Nation's right to govern itself without outside interference. d) Possibility that actions or policies by a government may adversely affect Firm's operations and profits.
Question - Positioning1. Explain what a positioning is.2. Assume you are the marketing manager of Dovideq Medical. Please formulate a positioning statement for Dovideq Medical. Include also the targeted segment.3. Please draw a positioning map, in which you place at least 5 competitors including of Dovideq Medical. First decide what the X and the Y axis stand for. Then place the brands in the map according to your judgment. Explain your motivation where you position thebrands. (Don’t forget to put the meaning of the axes in the drawing).
Question 2) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss the structure of the organisation’s approach to reputation management. Clearlyindicate if there were identifiable steps taken.
What does it mean knowledge? Question 16 options: a) Intellectual ability that organizations use to understand the responsibility they have toward society b) Theory or practice that experts use to capture, categorize, and share intellectual capital c) Wisdom that come from learning and long experience in reality d) Intellectual ability to do/perform a task e) Strategy or practice organizations use to become more systematic about managing intellectual capital
Question 1.3 In its early days, Southwest Airlines embraced a quirky, personable brand image that contrasted with the corporate stodginess of bigger airlines. But when the company grew into one of the nation’s largest domestic carriers, it had to make a choice: either “join the club” and become more traditionally corporate in its image or find a way to maintain the company’s personable feel despite its significantly increased size. Southwest chose the latter, putting into motion a branding initiative that relied heavily on social media to distribute branded messaging and, more importantly, to connect directly with passengers. The move has preserved Southwest’s personality and personable feel. As of 2016, the airline possesses the industry’s best buzz score. With reference to the above scenario and by conducting additional research, explain the meaning of a SWOT analysis and conduct a SWOT Analysis of Southwest Airlines.
INSTRUCTION: Answer ALL the questions Question 1 Read article the following and answer the following questions. PROHIBIT E-COMMERCE SITES FROM SELLING BANNED FACE CREAMS Mohideen Abdul Kader Sept, 28, 2021 The Consumers Association of Penang (CAP) calls on the authorities to prohibit e-commerce sites in the country from selling banned cosmetics products. In an online survey, we found nine banned face creams sold online by Lazada, Shopee and Carousell. These products were on the list of notified cosmetic products cancelled by the National Pharmaceutical Regulatory Agency, Health Ministry. Among the banned products available are FS Turmeric Cream, Deeja Cosmetic Laila Cream, Deluxe Beauty E Ultra Lightening Cream Pearl Perfect Fairness, Deeja Cosmetics Laika Cream, Dnars Gold Lifting Serum (Night), Deeja Wrinkle Cream, Fjura- Face Polish Treatment, Dnars Golden Cream and Sparkle Moon Night Cream. Some of these products were banned since 2019 as they were found to contain mercury and…
QUESTION 58 What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits QUESTION 59 Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
Question 4 The Marketing manager at PnP would need to focus on planning for digital marketing and would need to have strong planning techniques in place. PnP management has decided to use The Phased Approach and requires a critical evaluation of the phasing approaches and substantiation of which approach will be chosen. Please assist the marketing manager in compiling this.

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