3 QUESTION 20Which of the following is not a reason business use marketing research?a. identifying market opportunitiesb. solving marketing problemsc. monitoring market performanced. deciding how many staff to hire to manufacture the goodsQUESTION 21Click Save and Submit to save and submit. Click Save All Answers to save all answers.F7FBF9F5F6

The marketing process requires four elements to cater to customers that are product, price, place,…

Answered: QUESTION 20 Which of the following is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION thanks QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company's product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above QUESTION 14 The assortment of product…
Which of the following statements is TRUE? Question 19Answer a. The origins of management by exception are generally credited to Frederick W. Taylor. b. The person most responsible for initiating the use of interchangeable parts in manufacturing was Henry Ford. c. The origins of the scientific management movement are generally credited to Henry Ford. d. The person most responsible for initiating the use of interchangeable parts in manufacturing was Walter Shewhart. e. The person most responsible for initiating the use of interchangeable parts in manufacturing was Eli Whitney.
Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks UESTION 1 The government/society awards patents (temporary monopoly) for innovations so to a. Allow inventors time to recover the cost of the invention b. Allow inventors to realize some profit out of the invention c. Provide companies with incentives for technological innovation d. All of the above QUESTION 2 Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of a. media sampling b. cluster sampling c. non probability sample d. random sample QUESTION 3 For a firm, the more generic/commodity like is its product, a. The greater will be its profits b. The lower will be its profits c. The higher will be its costs d. We cannot tell QUESTION 4 For a…
End-of-Chapter Application Case Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?
Which of the following is not a challenge faced by organizations that want to develop analytics capabilities? Question 8 options: 1) a lack of understanding of how to use analytics. 2) competing business priorities. 3) understanding benefits versus perceived costs of analytics studies. 4) difficulty in getting good data and sharing information..
8. Which of the following provides direction to the company by answering the question about what business a company is in? Question 8 options: Code of ethics Environmental analysis Competitive analysis Mission statement
Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks QUESTION 26 In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may a. Increase infrastructure spending by building bridges and highways b. Reduce taxes c. Lower interest rates d. Raise interest rates QUESTION 27 About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely a. Coca Cola profit denominated in American dollars decreases b. Coca Cola profit denominated in American dollars increases c. Coca Cola profit denominated in foreign currencies decreases d. None of the above QUESTION 28 According to Engel’s…
Question 1. How can gender bias in historical data be addressed? Choices Make the bias explicit and rectify it. Only use data from the last year. Only hire male employees. Ignore it. Question 2 What did the COMPAS data reveal about black and white defendants?Question 2 choices: Both groups had equal risk scores. White defendants were more likely to be labeled as risky. Black defendants were more likely to be falsely labeled as risky. Both groups had the same rate of recidivism. Question 3. In what capacity are algorithms changing employees' lives? Question 3 choices: Predicting retirement ages. Supporting hiring, promotion, training, and compensation decisions. Dictating daily schedules. They ensure higher salaries for everyone. Question 4 .Why was a gender-neutral STEM ad shown to more men than women on a social media platform?Question 4 options: The ad was mislabeled. Men were more interested in STEM. It was designed that way. Young women were more expensive to advertise to. Question…
Subject: Qualitative research method Question 2: Describe how we can enhance the potential validity (internal and external) of a qualitative research project while: (word limit 150 to 200) (a) creating a research design, (b) analyzing your data, and (c) writing up your findings.
QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.
Question 1 (i) What are the 5 components of the COSO framework? A. Risk assessment, control environment, control activities, information and communication, monitoringB. Control environment, risk assessment, control activities, information and communication, monitoring.C. Control activities, monitoring, information and communication, control environment monitoringD. Control activities, control environment, risk assessment, monitoring, information and communication (ii) An opinion which is given by the auditor when the financial statements give a true and fair view except for a particular matter, which the auditor explains is called:A. An adverse opinionB. An unmodified opinionC. A qualified opinionD. A disclaimer opinion (iii) Which of the following is NOT a reason why linking reward to performance may not solve remuneration problems?A. Unsuitable measures of performance may be selected B. Many performance measures are based on the short term resultsC. Remuneration systems are normally…
Q3: The concept of Competitive advantage is as important for non-profit organizations as it is for Profit-oriented ones. Do you agree or not with the statement (Word limit up to 150 words)

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

QUESTION 20 Which of the following is not a reason business use marketing research? O a. identifying market opportunities b. solving marketing problems c. monitoring market performance d. deciding how many staff to hire to manufacture the goods