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- Question 8 3 pts A business plan assists with which 3 basic purposes in a business? Planning. Communication and Technology A Management, Planning and Communication B Management, Communication and Employment C Marketing. Communication and TechnologyQUESTION 2Over the years, marketing has gone through changes as companies shifted their focus from products to customers. This was pre-empted by competition from other companies both locally and internationally and the quest for improved customer satisfaction. Through all this time there were different marketing evolutions that were applied. Discuss the different marketing evolutions.Question 1 Interpreting the reasons for studying consumer behaviour has different implications. Organizations may prioritize on certain factors such as changing product life cycle, or the augmented role of services marketing with reference to their nature of business and current market requirement. As a student of consumer behaviour, explain ONE (1) most important reason why consumer behaviour is important for each of the below given business entity. Justify your choice with relevant background. a. A toy manufacturing company. b. A mobile manufacturing company. c. A five-star hotel.
- QUESTION 1 (a) With example, explain the difference between personal consumer and industrial consumer. (b) Explain the relation between needs and goals.Question As the Sales & Marketing Manager of Dwellys International Limited a real estate agency, you are required to present your strategic marketing plans to raise $750,000 for the Company for the 2021 Fiscal year.Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION thanks QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company's product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above QUESTION 14 The assortment of product…
- Question 1: ‘Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return’. What are the steps would you follow as a marketing manager to create value for customers and to capture value from customers in return? Outline. ‘Outstanding marketing companies go to great lengths to learn about and understand their customers and marketplace’. What are the fundamental concepts that you would identify to understand customers and marketplace? Question 2: How does a consumer usually make a buying decision? ‘The brand’s full positioning is called its value proposition—the full mix of benefits on which the brand is positioned, and companies can choose from one of five winning value propositions on which to position their products’. State the five winning value propositions that you have learned from the lesson Question…QUESTION TWO In today’s business environment, it is not very easy for marketers to excel if they don’t have their ears to the ground or kept abreast of what is happening around them. Task: Why is it important for marketers to monitor trends? Analyse and advise Ocean Weave at least five (5) marketing trends that are currently shaping the tourism industry today? Guide them on how to adjust and fit into the trends.Question What is Porter’s competitive forces model, how do organizations take advantage of competitive forces model using IT.
- QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.QUESTION- Australian Discount Retail (a former Australian variety retailer), Jusco (a Japanese grocery discount retailer, now part of AEON), and Primark (a UK discount clothing chain) pioneered ‘cheap chic’ — combining discount store prices with fashion appeal. What are the principal challenges of designing and implementing a ‘cheap chic’ strategy?Design a 'cheap chic’ strategy for a company entering another market, for example restaurants, sports shoes, cosmetics or office supplies.Question 6The COVID-19 pandemic has affected a number of businesses, especially most business-2-business (B2B) enterprises. You have been tasked with describing four B2B business modelsthat have been affected by the pandemic.