When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?

This question explores how firms could use personal information collected during product…

Answered: When people buy new products and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?

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