Questions 1 Why do local authorities outsource? 2 What are the problems with outsourcing?

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Illustration 8.3 Outsourcing - a broken model?
Outsourcing Cambridge University Hospitals Trust's patient record system.
It seemed a good idea for the UK-based Cambridge Univer- often lack the necessary professional judgement, technical
sity Hospitals Trust to outsource its patient records system. experience and practical skills to assess complex contracts so
The current system of circulating paper notes to a limited private companies with expensive lawyers are advantaged.
number of users, mainly GPs, took time and money. Mindful Particularly difficult are contracts for social services with
of pressures upon funding, turning paper data into an
electronic database accessible by hand-held devices in real
time, and cheaper to operate, was very attractive. However driven by profit than good service, but there are also many
the Trust did not have expertise in-house and so turned to
external provider, US software company, Epic, to design and
build a new electronic patient record system, e-Hospital, for work or by arguing over specification. In addition, there are
£200m. It went live in 2014 and then the troubles started,
qualitative and complex outcomes that are often hard to
assess. Maybe not surprisingly private contractors are more
instances of them obtaining contracts through bidding low
and subsequently raising prices by increasing the amount of
examples in social care that they pay their employees less
Accident and emergency performance fell by 20 per than the minimum wage.
cent in two years and the system produced inaccurate
discharge information, meaning patients might not receive
the right sort of care afterwards. There were also prob-
lems providing timely information to patients and various
healthcare professionals. Reasons given for these problems cleaning contracts that became unviable when there were
included staff confusion over the new system and difficul-
ties in getting locum cover because they were not familiar
with the system and therefore became harder and more
expensive to find. The difficulties became so serious that
the Trust ended up in 'special measures' due to the financial home care services, as Allied Healthcare may cease services
problems. A report by the county's Clinical Commissioning when a loan payment becomes due. Over 40 per cent of local
Group concluded: 'The Trust underestimated the scale
and challenges of implementing its new electronic patient larly those relating to IT and technology. However, during
record system, e-Hospital, and the impact this would have
on its provision of healthcare for its patients. These issues technical resources. Going forwards in lower skilled, more
led to significant cost increases and a failure to realise the labour-intensive jobs, costs can only be reduced through
benefits the system could provide.
The Trust was not alone in experimenting with
outsourcing. Many local authorities have seen their budgets
cut by as much as 40 per cent since 2010 and are struggling
to reduce costs and improve efficiency. It is estimated they
have outsourced £120bn per year of services to private 1. Jolly, The Guardian, 6 November 2018.
companies to save money and improve efficiency. But
instead costs have gone up, and complications have ensued Questions
with notorious disasters such as G45's problems with security
at the London Olympics, that forced the army to step in, the
collapse of Southern Cross, Britain's largest care home oper-
ator and the crash of a £10bn NHS upgrade. Local authorities
Maybe the outsourcing model in public services is broken
with the collapse of corporate behemoth Carillion with
£1.5bn in debts and just £29m in cash in 2018. Carillion had
underbid for thousands of school meal, hospital and court
delays and costs overruns. Now another major provider
Capita has issued a profits warning and the Care Quality
Commission has written to 84 local authorities telling them
that as many as 9,300 elderly people are at risk of losing
authorities have now 'in-sourced' their contracts, particu-
the outsourcing period many ran down their expertise and
lower wages, worse conditions and fewer employees.
Sources: K. de Freytas-Tamura, The Independent, 6 February 2018;
R. Mulgan, Sunday Morning Herald, 27 April 2017; J. Super, Financial
Times, 9 February 2018; G. Burton, Computing, 26 April 2017; Editorial,
The Observer, 4 February 2018; L. Presser, The Guardian, 2 March 20163;
1 Why do local authorities outsource?
2 What are the problems with outsourcing?
Transcribed Image Text:Illustration 8.3 Outsourcing - a broken model? Outsourcing Cambridge University Hospitals Trust's patient record system. It seemed a good idea for the UK-based Cambridge Univer- often lack the necessary professional judgement, technical sity Hospitals Trust to outsource its patient records system. experience and practical skills to assess complex contracts so The current system of circulating paper notes to a limited private companies with expensive lawyers are advantaged. number of users, mainly GPs, took time and money. Mindful Particularly difficult are contracts for social services with of pressures upon funding, turning paper data into an electronic database accessible by hand-held devices in real time, and cheaper to operate, was very attractive. However driven by profit than good service, but there are also many the Trust did not have expertise in-house and so turned to external provider, US software company, Epic, to design and build a new electronic patient record system, e-Hospital, for work or by arguing over specification. In addition, there are £200m. It went live in 2014 and then the troubles started, qualitative and complex outcomes that are often hard to assess. Maybe not surprisingly private contractors are more instances of them obtaining contracts through bidding low and subsequently raising prices by increasing the amount of examples in social care that they pay their employees less Accident and emergency performance fell by 20 per than the minimum wage. cent in two years and the system produced inaccurate discharge information, meaning patients might not receive the right sort of care afterwards. There were also prob- lems providing timely information to patients and various healthcare professionals. Reasons given for these problems cleaning contracts that became unviable when there were included staff confusion over the new system and difficul- ties in getting locum cover because they were not familiar with the system and therefore became harder and more expensive to find. The difficulties became so serious that the Trust ended up in 'special measures' due to the financial home care services, as Allied Healthcare may cease services problems. A report by the county's Clinical Commissioning when a loan payment becomes due. Over 40 per cent of local Group concluded: 'The Trust underestimated the scale and challenges of implementing its new electronic patient larly those relating to IT and technology. However, during record system, e-Hospital, and the impact this would have on its provision of healthcare for its patients. These issues technical resources. Going forwards in lower skilled, more led to significant cost increases and a failure to realise the labour-intensive jobs, costs can only be reduced through benefits the system could provide. The Trust was not alone in experimenting with outsourcing. Many local authorities have seen their budgets cut by as much as 40 per cent since 2010 and are struggling to reduce costs and improve efficiency. It is estimated they have outsourced £120bn per year of services to private 1. Jolly, The Guardian, 6 November 2018. companies to save money and improve efficiency. But instead costs have gone up, and complications have ensued Questions with notorious disasters such as G45's problems with security at the London Olympics, that forced the army to step in, the collapse of Southern Cross, Britain's largest care home oper- ator and the crash of a £10bn NHS upgrade. Local authorities Maybe the outsourcing model in public services is broken with the collapse of corporate behemoth Carillion with £1.5bn in debts and just £29m in cash in 2018. Carillion had underbid for thousands of school meal, hospital and court delays and costs overruns. Now another major provider Capita has issued a profits warning and the Care Quality Commission has written to 84 local authorities telling them that as many as 9,300 elderly people are at risk of losing authorities have now 'in-sourced' their contracts, particu- the outsourcing period many ran down their expertise and lower wages, worse conditions and fewer employees. Sources: K. de Freytas-Tamura, The Independent, 6 February 2018; R. Mulgan, Sunday Morning Herald, 27 April 2017; J. Super, Financial Times, 9 February 2018; G. Burton, Computing, 26 April 2017; Editorial, The Observer, 4 February 2018; L. Presser, The Guardian, 2 March 20163; 1 Why do local authorities outsource? 2 What are the problems with outsourcing?
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