recent article in Fortune magazine listed the following firms among the top 10 most admired companies in the United States: Dell, Southwest Airlines, Microsoft, and Johnson & Johnson. . Discuss the companies’ strategies using the framework discussed in the chapter, and describe whether you would view their products or services as commodities. Explain your reasoning.

recent article in Fortune magazine listed the following firms among the top 10 most admired companies in the United States: Dell, Southwest Airlines, Microsoft, and Johnson & Johnson. . Discuss the companies’ strategies using the framework discussed in the chapter, and describe whether you would view their products or services as commodities. Explain your reasoning.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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