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Refer to Case Study C   (i)Give two examples of risks associated with introduction of the customer reward program. (ii)  Identify three possible ways of addressing the risks associated with innovative opportunity in relation to the Super Sushi restaurant.

Refer to Case Study C   (i)Give two examples of risks associated with introduction of the customer reward program. (ii)  Identify three possible ways of addressing the risks associated with innovative opportunity in relation to the Super Sushi restaurant.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Refer to Case Study C

 

(i)Give two examples of risks associated with introduction of the customer reward program.

(ii)  Identify three possible ways of addressing the risks associated with innovative opportunity in relation to the Super Sushi restaurant.
Case Study C Will is the manager of the Super Sushi seafood restaurant. He was happy with the level of success in the first few months after opening the restaurant. It proved very popular among local people, and a number of positive reviews were left online. However, the reputation was negatively affected as one of the staff members verbally abused a customer after receiving a complaint recently. The staff member was given the sack and service resumed as normal. However, Will was so concerned that he held a follow-up meeting and asked the staff to contribute ideas to restore the positive public image of the restaurant. One of the staff members made the suggestion of introducing a customer rewards program, with points being given which can be transferred in exchange for meals in the restaurant.
Transcribed Image Text:Case Study C Will is the manager of the Super Sushi seafood restaurant. He was happy with the level of success in the first few months after opening the restaurant. It proved very popular among local people, and a number of positive reviews were left online. However, the reputation was negatively affected as one of the staff members verbally abused a customer after receiving a complaint recently. The staff member was given the sack and service resumed as normal. However, Will was so concerned that he held a follow-up meeting and asked the staff to contribute ideas to restore the positive public image of the restaurant. One of the staff members made the suggestion of introducing a customer rewards program, with points being given which can be transferred in exchange for meals in the restaurant.
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