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- Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand ABrand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity. Use the BRANDZ Model to explain the brand equity of Shan foods.It can be use juice to decide on the packaging to determine the market reaction and to justify brand positioning
- . Which of the following is NOT an element in the marketing mix? Price Promotion Profit PlaceBrand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.Explain the brand asset valuator model andBrand Resonance model of brand equity to build a strong brand?What is Product Modifier in The Walt Disney Company ( full answer + examples please)
- Which statement is true of product positioning? a. The quality of competing products does not influence product positioning. b. It is a process that influences potential customers' overall perception of a brand and product line. c. There are two positioning bases: application and price. d. It assumes that consumers compare products solely on the basis of price.Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being: a. The availability of the product and unexpected situational factors. b. The attitude of others and the cost of the product. c. The attitude of others and unexpected situational factors. d. The cost and availability of the product.Explain too why other options are incorrect
- Conduct research and source a brand promise of a locally available brand (notNetflix). Use the framework provided by Unilever’s Brand Key to criticallyevaluate their brand promise. HINT: Choose a brand that you are familiar with that has a clear promise andpoint of difference.Analyze the buyer decision process of a traditional Porsche customer.“Honest Tea” is a dying brand. Analyse the causes of this failure after becoming such a brand.
