Explain how you could create customer value throughout the entireproduct/brand experience. Your answer should encompass all of the followingconcepts:• Core, Actual & Expected, and Augmented Product• IPACE FrameworkPage 2 Part C: Question #2Identify the potential benefits, and challenges, for companies moving to direct online distributionchannels. Your answer should explain how companies can balance expected benefits from online direct.sales with potential channel conflict, and address how companies can best transition from traditional ancintermediary sales models to direct channel.

A product is anything that can be offered to a customer to satisfy his or her need or want Whether…

Answered: Explain how you could create customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: • Core, Actual & Expected, and Augmented Product • IPACE Framework Page 2

Part C: Question #2
Identify the potential benefits, and challenges, for companies moving to direct online distribution
channels. Your answer should explain how companies can balance expected benefits from online direct.
sales with potential channel conflict, and address how companies can best transition from traditional anc
intermediary sales models to direct channel.

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