Revenue at a major smartphone manufacturer was $1.3 billion for the 9 months ending March 2 up 86 percent over revenues for the same period last year. Management attributes the increase in revenues to a 10o percent increase in shipments. Despite a 32 percent drop in the average blended selling price of its line of phones. Given the information, is it surprising that the company's revenue increased when it decreased the average selling price of its phones?

Revenue at a major smartphone manufacturer was $1.3 billion for the 9 months ending March 2 up 86 percent over revenues for the same period last year. Management attributes the increase in revenues to a 10o percent increase in shipments. Despite a 32 percent drop in the average blended selling price of its line of phones. Given the information, is it surprising that the company's revenue increased when it decreased the average selling price of its phones?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter14A: The Practice Of Revenue Management

Section: Chapter Questions

Problem 1E

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