Rocket Shoe Company is planning a one-month campaign for August to promote sales of one of its two shoe products. A total of $98,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign. Cross-Trainer Shoe Running Shoe Unit selling price $70 $77 Unit production costs: Direct materials $ (13) $(17) Direct labor (4) (6) Variable factory overhead (3) (4) Fixed factory overhead (7) (8) Total unit production costs $(27) $(35) Unit variable selling expenses (23) (21) Unit fixed selling expenses (13) (8) Total unit costs $(63) $(64) Operating income per unit $ 7 $ 13 No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 20,000 additional units of cross-trainer shoes or 17,000 additional units of running shoes could be sold without changing the unit selling price of either product. Required: 1. Prepare a differential analysis report presenting the additional revenue and additional costs anticipated from the promotion of cross-trainer shoes and running shoes. Rocket Shoe Company Proposals for Sales Promototion Campaign Differential Analysis Report Cross-Trainer Shoes Running Shoe Differential revenue from proposals $ $ Differential cost of proposals: a. (Choose from option below) $ $ b. (Choose from option below) c. (Choose from option below) d. (Choose from option below) e. (Choose from option below) Differential cost of proposals $ $ f. (Choose from option below) $ $ a. Options: 1. Direct materials 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price b. Options: 1. Direct labor 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price c. Options: 1. Variable factory overhead 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price d. Options: 1. Variable selling expenses 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price e. Options: 1. Sales promotion expenses 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price f. Options: 1. Net differential income from proposed sales promotion campaign 2. Net differential loss from proposed sales promotion campaign 2. The sales manager had tentatively decided to promote cross-trainer shoes, estimating that operating income would be increased by $123,000 ($13 operating income per unit for 17,000 units, less promotion expenses of $98,000). The manager also believes that the selection of running shoes will decrease operating income by $42,000 ($7 operating income per unit for 20,000 units, less promotion expenses of $98,000). Should the sales manager’s tentative decision be accepted or opposed? The sales manager’s tentative decision should be ____________ (Accepted/opposed) . The _________ (cross trainer shoe / running shoe) will contribute more to operating income than would be contributed by promoting the _____________ (cross trainer shoes / running shoes).

Rocket Shoe Company is planning a one-month campaign for August to promote sales of one of its two shoe products. A total of $98,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign. Cross-Trainer Shoe Running Shoe Unit selling price $70 $77 Unit production costs: Direct materials $ (13) $(17) Direct labor (4) (6) Variable factory overhead (3) (4) Fixed factory overhead (7) (8) Total unit production costs $(27) $(35) Unit variable selling expenses (23) (21) Unit fixed selling expenses (13) (8) Total unit costs $(63) $(64) Operating income per unit $ 7 $ 13 No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 20,000 additional units of cross-trainer shoes or 17,000 additional units of running shoes could be sold without changing the unit selling price of either product. Required: 1. Prepare a differential analysis report presenting the additional revenue and additional costs anticipated from the promotion of cross-trainer shoes and running shoes. Rocket Shoe Company Proposals for Sales Promototion Campaign Differential Analysis Report Cross-Trainer Shoes Running Shoe Differential revenue from proposals $ $ Differential cost of proposals: a. (Choose from option below) $ $ b. (Choose from option below) c. (Choose from option below) d. (Choose from option below) e. (Choose from option below) Differential cost of proposals $ $ f. (Choose from option below) $ $ a. Options: 1. Direct materials 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price b. Options: 1. Direct labor 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price c. Options: 1. Variable factory overhead 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price d. Options: 1. Variable selling expenses 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price e. Options: 1. Sales promotion expenses 2. Fixed Factory overhead 3. Operating income per unit 4. Unit fixed selling expenses 5. Unit selling price f. Options: 1. Net differential income from proposed sales promotion campaign 2. Net differential loss from proposed sales promotion campaign 2. The sales manager had tentatively decided to promote cross-trainer shoes, estimating that operating income would be increased by $123,000 ($13 operating income per unit for 17,000 units, less promotion expenses of $98,000). The manager also believes that the selection of running shoes will decrease operating income by $42,000 ($7 operating income per unit for 20,000 units, less promotion expenses of $98,000). Should the sales manager’s tentative decision be accepted or opposed? The sales manager’s tentative decision should be ________ (Accepted/opposed) . The _ (cross trainer shoe / running shoe) will contribute more to operating income than would be contributed by promoting the _________ (cross trainer shoes / running shoes).

Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter15: Decision Analysis

Section: Chapter Questions

Problem 7P: Myrtle Air Express decided to offer direct service from Cleveland to Myrtle Beach. Management must...

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Question

Differential Analysis Report for Sales Promotion Proposal

(SEE ATTACHMENT FOR QUESTION OVERVIEW)

	Cross-Trainer Shoe	Running Shoe
Unit selling price	$70		$77
Unit production costs:
Direct materials	$ (13)		$(17)
Direct labor	(4)		(6)
Variable factory overhead	(3)		(4)
Fixed factory overhead	(7)		(8)
Total unit production costs	$(27)		$(35)
Unit variable selling expenses	(23)		(21)
Unit fixed selling expenses	(13)		(8)
Total unit costs	$(63)		$(64)
Operating income per unit	$ 7		$ 13

No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 20,000 additional units of cross-trainer shoes or 17,000 additional units of running shoes could be sold without changing the unit selling price of either product.

Required:

1. Prepare a differential analysis report presenting the additional revenue and additional costs anticipated from the promotion of cross-trainer shoes and running shoes.

Rocket Shoe Company

Proposals for Sales Promototion Campaign

Differential Analysis Report

	Cross-Trainer Shoes	Running Shoe
Differential revenue from proposals	$	$
Differential cost of proposals:
a. (Choose from option below)	$	$
b. (Choose from option below)
c. (Choose from option below)
d. (Choose from option below)
e. (Choose from option below)
Differential cost of proposals	$	$
f. (Choose from option below)	$	$

a. Options:

1. Direct materials

2. Fixed Factory overhead

3. Operating income per unit