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- When a firm reaches out to a consumer through various digital methods such as email, mobile, and social media, they are utilizing what? Select one: a. Firm promotions b. Brand building blocks c. Consumer touchpoints d. Digital brand mediaTo carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Diners and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Diners in collecting information?More and more businesses are adopting the use of Customer Relationship Management (CRM) software’s within the Accounting information Systems. Required; i) Explain two benefits that a business enjoys by using Customer Relationship Management (CRM) software’s.
- Discuss the differences between internal and external users of information and their needs and demands on an information system. Traditionally, which type of user has the company catered to most?Which of the following activities would use number of customer orders as an activity base? A. Order shipping B. Invoicing & collecting C. Customer return processing D. Both A & BWhy are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
- explain on how cloud accounting can give a benefit to accountant in completing the accounting job and what is the relation with cost management?Discuss how allocation of customer-related overhead cost can lead to better decision making within firms with reference to the case below. ‘An insurance company, A-Insure Limited, decided to use CPA to identify profitable and non-profitable customers after it grew concerned about the poor financial performance of one of its policy options. A-Insure collected customer data through original policy proposal forms which were stored electronically in a customer database. It was able to conduct a complex cross correlation between known cost drivers and the demographic and other characteristics of policy holders. The cost drivers were: • commission payments to financial advisers who sold the policy • early surrender of the policy by the policy holder • changing of bank details and consequent chasing of missed premiums • responding to customer queries. The analysis identified that the policy was unprofitable when sold to recently retired clients but was profitable when sold to other client…Keeping in mind the management Accounting control system (MACS) can you relate the customer demand with supplier cost estimation?
- Identity a company where you recently shopped. Assume the company operates with a decentralized structure. Describe how customers might benefit from the decentralized structure.An effective managerial accounting system should track information about an organizations activities in which of the following areas? a. Development b. Marketing c. Production d. Design e. All of these.In staffing their offices, some firms encourage in-house referrals (recommendations of their present employees). What are some possible objections to this practice as a means of obtaining job applicants? What advantages may be realized by the firm that uses in-house referrals?
