The presumption of Marketing concept is that Select one: O a. consumers will favour those products that offer the most quality or performance O b. the key to achieve organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors O c. consumers are primarily interested in product availability and low price O d. consumers, if left alone, will ordinarily not buy enough of the organisation's products

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The presumption of Marketing concept is that
Select one:
O a. consumers will favour those products that offer the most quality or performance
O b. the key to achieve organisational goals consists in determining the needs and wants of target markets and delivering the desired
satisfactions more effectively and efficiently than competitors
consumers are primarily interested in product availability and low price
consumers, if left alone, will ordinarily not buy enough of the organisation's products
O C.
O d.
Transcribed Image Text:The presumption of Marketing concept is that Select one: O a. consumers will favour those products that offer the most quality or performance O b. the key to achieve organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors consumers are primarily interested in product availability and low price consumers, if left alone, will ordinarily not buy enough of the organisation's products O C. O d.
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