Sal Amato operates a residential landscaping business in an affluent suburb of St. Louis. In an effort to provide quality service, he has concentrated solely on the design and installation of upscale landscaping plans (e.g., trees, shrubs, fountains, and lighting). With his clients continually requesting additional services, Sal recently expanded into lawn maintenance, including fertilization. The following data relate to his first year’s experience with 55 fertilization clients: Each client required six applications throughout the year and was billed $40 per application. Two applications involved Type I fertilizer, which contains a special ingredient for weed control. The remaining four applications involved Type II fertilizer. Sal purchased 5,000 pounds of Type I fertilizer at $.53 per pound and 10,000 pounds of Type II fertilizer at $.40 per pound. Actual usage amounted to 3,700 pounds of Type I and 7,800 pounds of Type II. A new, part-time employee was hired to spread the fertilizer. Sal had to pay premium wages of $11.50 per hour because of a very tight labor market; the employee logged a total of 165 hours at client residences. Based on previous knowledge of the operation, articles in trade journals, and conversations with other landscapers, Sal established the following standards: Fertilizer purchase price per pound: Type I, $.50; Type II, $.42 Fertilizer usage: 40 pounds per application Typical hourly wage rate of landscape personnel: $9 Labor time per application: 40 minutes The operation did not go as smoothly as planned, with customer complaints actually much higher than expected. Required: Analyze the variances that you computed in requirements 1 and 2. Was the new service a success from an overall cost-control perspective? Briefly discuss. What seems to have happened that would give rise to customer complaints? In view of the complaints, should the fertilizer service be continued next year? Why

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter7: Allocating Costs Of Support Departments And Joint Products
Section: Chapter Questions
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Sal Amato operates a residential landscaping business in an affluent suburb of St. Louis. In an effort to provide quality service, he has concentrated solely on the design and installation of upscale landscaping plans (e.g., trees, shrubs, fountains, and lighting). With his clients continually requesting additional services, Sal recently expanded into lawn maintenance, including fertilization.

The following data relate to his first year’s experience with 55 fertilization clients:

  • Each client required six applications throughout the year and was billed $40 per application.
  • Two applications involved Type I fertilizer, which contains a special ingredient for weed control. The remaining four applications involved Type II fertilizer.
  • Sal purchased 5,000 pounds of Type I fertilizer at $.53 per pound and 10,000 pounds of Type II fertilizer at $.40 per pound. Actual usage amounted to 3,700 pounds of Type I and 7,800 pounds of Type II.
  • A new, part-time employee was hired to spread the fertilizer. Sal had to pay premium wages of $11.50 per hour because of a very tight labor market; the employee logged a total of 165 hours at client residences.
  • Based on previous knowledge of the operation, articles in trade journals, and conversations with other landscapers, Sal established the following standards:
    • Fertilizer purchase price per pound: Type I, $.50; Type II, $.42
    • Fertilizer usage: 40 pounds per application
    • Typical hourly wage rate of landscape personnel: $9
    • Labor time per application: 40 minutes
  • The operation did not go as smoothly as planned, with customer complaints actually much higher than expected.

Required:

  1. Analyze the variances that you computed in requirements 1 and 2.
    1. Was the new service a success from an overall cost-control perspective? Briefly discuss.
    2. What seems to have happened that would give rise to customer complaints?
  2. In view of the complaints, should the fertilizer service be continued next year? Why?
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