Which of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics Gender

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.5: Psychographic Segmentation
Problem 1LO
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Which of the following is a psychographic segmentation variable?

Usage rate of a product
Ethnicities
Geodemographics
Gender
 
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