Screenshot of this post or have the link!!!. along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer?

Screenshot of this post or have the link!!!. along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 3CTQ: How can Facebook balance the concerns of its users with the necessity of generating revenue through...

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Select an influencer who has 10,000 or more followers on Instagram or tiktok.On the influencer's profile, look for a sponsored post or compensated relationship for a brand. A sponsored post or paid collaboration is when an influencer produces and publishes content for a company on their own account in exchange for payment. Screenshot of this post or have the link!!!.along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer? Who is the post's intended audience? (Be specific) Do you believe this post was successful? If not, why not? If not, what could have increased its efficacy?
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WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THE FOLLOWING: 1. WHICH AD/PSA WERE YOU MOST INTERESTED IN? WHY? 2. WHICH AD/PSA WERE YOU LEAST INTERESTED IN? WHY? 3. WHAT AD/PSA DO YOU THINK WAS MOST EFFECTIVE IN SENDING ITS MESSAGE? 4. HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?
The figure below shows a social network where the nodes represent social media influencers,and the lines are the cost of investing in promoting digital links between the nodes. However, for the brand to remain viral, your client, which is a digital advertising firm needs to maintain a connection between influencers number 1 and 12 through other influencers. a. If you wish to recommend your client to choose the digital route from influencer 1 to influencer 12, which route would you recommend to your client and why? Please demonstrate your results through any optimization software (e.g., Excel Solver/R). b. Using the same Figure 1 above but this time the node represents a project undertaking and arcs represent the expected profit (in million £) after completing one project and starting another, what would be the ideal project sequence to maximise the company’s profit? Note: For instance, selecting path Node 1 to Node 2 denotes “after completing project 1 and starting project 2, the…
Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
Twitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced. In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…
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Upload a picture of an ad or a clip that intends to change an attitude. How is the ad persuasive? Using the Fishbein multiattribute model, in which way does the marketer attempt to change the attitude (e.g., relative advantage, new attribute, valence of existing attitude, product/attribute linkage, etc.)?
During negotiations between Zuckerberg and Whatsupp founder Jan Koum, data privacy was surely an important issue. In this situation, privacy is an example of what type of interest? Multiple Choice Process Principle Substantive Intrinsic relationship
Suppose AT&T showed a gay couple using its cellservice plan or P&G showed a gay couple usingone of its laundry products in ads on networktelevision. Is a backlash by those who do not acceptthe gay community a likely response? How are suchconsumers likely to respond? Why?
Mass media campaigns, such as The American Legacy Foundation’s “The Truth Initiative” campaign, have contributed to the reduction in youth smoking (Schneider, 2015). Review at least three ads from The Real Cost and three ads from The Truth Initiative. Which messages do you find to be the most powerful, and why? (Be sure to specifically name and cite each of the ads!)
A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.