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Q.9. You are a product marketing manager for a large tech company. You post an announcement on the company’s Facebook account regarding a new version release of a popular tax preparation application. You monitor your post as hundreds of consumers post responses, questions, and opinions. You are engaging in this one of the four Ps of the marketing mix.
- promotion
- product
- price
- place
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- Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.QUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.Question: Read the below paragraph and raise few questions from it Microsoft Windows 11 is the company's next-generation operating system. This implies that it will have all of the company's most recent features and enhancements. This also means that it will be compatible with all of the most recent hardware and applications on the market. This is beneficial to digital marketing since it means that businesses will be able to build and conduct campaigns using the most up-to-date tools and technologies. Additionally, it means that their campaigns will be able to reach a larger audience. The addition of social media integration boosts digital marketing significantly. This is due to the fact that it will allow businesses to manage their campaigns from a single spot.
- QUESTION TWO [30]2.1 Examine the format of the first digital adverts. (15)2.2 Determine how ad servers are used.(15)Question 6: Follow- Up Letter to previous Sale As a Manager of Cosmetic products selling Company, write a follow up to a previous sale.The letter must start by thanking the customer for the prior business and reassure that yourcompany will continue to provide quality products. Close the letter by mentioning that youare enclosing a list of latest products available in your company and encourage the customerto call if they have any questions.Question As the Sales & Marketing Manager of Dwellys International Limited a real estate agency, you are required to present your strategic marketing plans to raise $750,000 for the Company for the 2021 Fiscal year.
- Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discriminationWhich policy is MOST likely to contribute to improved standards of living over time? Question 5 options: a) adding after-school art and music programs to promote creativity b) allowing individuals the freedom to circumvent laws due to personal objections to them c) reducing the years that drug patents are valid to speed up production of generic versions d) addressing teacher shortages by closing schools and busing students to other schoolsQuestion 2Keep Me Safe is an organisation that specialises in educating women about how to keepthemselves safe. In recent times, they developed and is distributing a product called POW whichcan help, to a great extent, to ward off undesirable attacks. Given the nature and climate of whatis happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members canperform. B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use inpromotion of its new product. C. Suggest which channel would be BEST suited for distributing this new product acrossthe island.
- Question 4 Imagine now that you are an ad consultant at a Norwegian ice cream company. The CEO really wants to raise sales through ads and asks you about your opinion. You notice that sales are down quite a bit in the Winter period in which the company also has never advertised. You bring this up as a potential opportunity to increase sales via ads. The CEO answers that this makes no sense, no one advertises for ice cream in the winter ever, and ice cream sales are always down. a) Drawing on your insights from the Advertisement lecture, explain why the CEO might be wrong. b) After you explained to the CEO why her line of reasoning is wrong, she is curious to know whether ads for ice cream in the winter may actually increase sales. How would you go about testing this?QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goalsQuestion----(management topic) Assess the key attributes of organizational policies that make them effective.