Answered: influencer who has 10,000 or more…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Select an influencer who has 10,000 or more followers on Instagram or tiktok.
On the influencer's profile, look for a sponsored post or compensated relationship for a brand. A sponsored post or paid collaboration is when an influencer produces and publishes content for a company on their own account in exchange for payment. Screenshot of this post or have the link!!!.
along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions.

Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there.
Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer?
Who is the post's intended audience? (Be specific)
Do you believe this post was successful? If not, why not? If not, what could have increased its efficacy?

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