Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.
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Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.
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- What is the difference between product markets and generic markets? Provide example for each.As a consumer, what are the different factors that will make you buy a certain product or item ? Explain each .Discuss, What factors contribute to consumers' decisions to switch from one product or brand to another?
- . Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments : People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shopHow would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?1) Define consumer products. Describe the characteristics of each type of consumer product and give examples of each.
- On your own or with a partner, choose one of the following consumer products and think about how it could be used as a business product. Then create a business advertisement for your product. a. lawn care products b. microwave oven c. tennis balls d. bottled water e. smartphone f. vacuum cleanerMarketing strategies vary at different stages of the product life cycle. Determine which stage of the product life cycle your organization’s product is in. What market characteristics lead to your determination? Explain. What recommendations should the organization consider based on your analysis?Define the following and provide example for each of them: 1- Differentiation 2- Marketing mix
- What are the advantages and disadvantages of attempting to reposition a product in the mind of customers ?Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.• Understanding customer needs and wants;• Market offerings: bundle of benefits;• Being aware of market myopia;• Marketing, customer value and satisfaction; and• Exchanges, transactions and relationships and how it leads to market,