Throughout his business's expansion, Andrew Langston has had to meet several challenges-not the least of which was selecting and using information systems to keep his business competitive. Information systems have played a critical role in QuickBiz's history. You explore how Andrew met those challenges in the chapters of Part Two: • In Chapter 4, "Business

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Throughout his business's expansion, Andrew Langston has had to meet several challenges-not the least of which was selecting and using information systems to keep his business competitive. Information systems have played a critical role in QuickBiz's history. You explore how Andrew met those challenges in the chapters of Part Two:
• In Chapter 4, "Business Hardware," you learn how to evaluate QuickBiz's hardware needs and determine whether it has used hardware resources wisely .
• In Chapter 5, "Business Software," you learn how to determine the types of software QuickBiz needs as it grows, adds employees and customers, and streamlines its business processes.
• In Chapter 6, "Business Networks and Telecommunications," you learn about the strategies OuickBiz uses to remain in constant contact with its messengers and customers-with the goal of improving its services .
• In Chapter 7, "Databases and Data Warehouses," you learn the importance of one of business's most powerful toolsdatabases-and see how OuickBiz uses database technology throughout its business operations.)

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