Shoppers Drug Mart recently added food to it's product mix, this type of mix is commonly known as;   -Intratype -Intertype -Scrambled -Value added

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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Shoppers Drug Mart recently added food to it's product mix, this type of mix is commonly known as;

 

-Intratype

-Intertype

-Scrambled

-Value added

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