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- Please answer these questions -Discuss visitor categories used by marketers today. -Describe the six behavior-based categories identified by McKinsey & Company’s study. -Why is touchpoint consistency an important feature of a company’s relationship with its customers? -Compare and contrast the funnel model of the customer and the customer life-cycle model.Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” Why are opinion leaders so important to marketers? Discuss how marketers could use this type of individual in prompting a decision. (Write the answer in 300 words).When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ____________ to see if the media “fit” with their advertising agenda. Group of answer choices scenario planning culture demographics social trends
- What is the situational analysis that reviews that factors outside of the 'YOUTUBE PREMIUM' that impacts marketing strategies What is a SWOT analysis identifying strengths and potential opportunities for 'YOUTUBE PREMIUM'Differentiate between the following Response Hierarchy Models AIDA Model – Hierarchy of Effects Model – Innovation Model- Communication ModelWhich model will be the best for newly launched automobile brands KIA and MG; give appropriate reasoningInfluencer marketing is dependent on A - budget limits B- how much the influencer panel members are willing to do C- number of followers on social media pages
- . Construct two simple (5 question) surveys that examine student’s attitudes toward north island college. One survey should contain open-end questions only and the other only closed-end questions. Be careful of your wording. Which of the two surveys do you believe would provide the greatest depth of information? Why? Summarize your resultsInstead of using survey information, Martha decides she would rather use __________ to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective. Multiple Choice ____ indirect data purchases ____ external data ____ buying inquiries ____ rebuy model statistics ____ data dminingDescribe the ethical use of audience data. Is it important that occasion is examined?
- . A consumer durables company wants to run a campaign for increasing the awareness about new launched eco-friendly refrigerator. Suppose you are the digital marketing manager of the company. How will you identify the cohort on the basis of demographic, interest and behaviour characteristics? Create 3-4 cohorts on the basis of above factors. How you will target those cohort using different social media platforms?What are lead users, and how do they influence word-ofmouth communication and the sales of a new product?3) Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategy