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Bradley and company have employed you since April 2022 to be their new marketing and Sales Director. At the interview you were informed, that if successful, it’s an expectation that a marketing plan be prepared as the company is losing marketing share and wants to regain this loss and position in the marketplace. You are required to prepare a marketing plan to address the status of the company.
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So if Bradley was a Manufacturing or retail etc company what would be the best answer in this context?
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- This assignment gives you the opportunity to evaluate and critically analyse aspects of marketing management. You are required to write a formal business report that covers the assessments tasks set out below. The performance and grading are according to BSBI's& CA's grading criteria. Assignment Tasks: You are required to produce an academic report, in line with the learning outcomes of this module. These are outlined above. It is therefore essential that you support your findings and proposals with research from the body of strategic marketing management literature. As this is a level seven assignment, you are expected to show evidence of extensive reading, beyond the basic module materials. Choose a company from the Hospitality or Tourism Industry and critically Analyze and Report on the case based on the questions in the next page:You are the laboratory manager of a medium-sized 120-bed hospital and are called to a hospital leadership meeting by the CEO of the facility. You are told that the hospital is having problems meeting some debt responsibility and there is a possibility that budgetary cutbacks will be needed to alleviate the situation. Each departmental manager is being given one week to plan how to accomplish a cost reduction of 10% within his/her department, should it become necessary. You are also told that this situation is highly confidential because it is not yet known whether the cost reduction will be needed. What type of long-range planning should be considered?You are the laboratory manager of a medium-sized 120-bed hospital and are called to a hospital leadership meeting by the CEO of the facility. You are told that the hospital is having problems meeting some debt responsibility and there is a possibility that budgetary cutbacks will be needed to alleviate the situation. Each departmental manager is being given one week to plan how to accomplish a cost reduction of 10% within his/her department, should it become necessary. You are also told that this situation is highly confidential because it is not yet known whether the cost reduction will be needed. Identify the steps in developing short-term goals to address the potential reduction in resources described above.
- You are the laboratory manager of a medium-sized 120-bed hospital and are called to a hospital leadership meeting by the CEO of the facility. You are told that the hospital is having problems meeting some debt responsibility and there is a possibility that budgetary cutbacks will be needed to alleviate the situation. Each departmental manager is being given one week to plan how to accomplish a cost reduction of 10% within his/her department, should it become necessary. You are also told that this situation is highly confidential because it is not yet known whether the cost reduction will be needed. What criteria will you use to determine the best plan of action?You are the Laboratory manager of a medium sized 120-bed hospital, and you are called to a hospital leadership meeting by the CEO of the facility. You are told that the hospital is having problems meeting some debt responsibility and there is possibility that a budgetary cutback will be needed to alleviate the situation. Each departmental management is being given one week to plan how to accomplish a cost reduction of 10% within his/her department. Should it become necessary. You are also told that this situation is highly confidential because it is not yet known whether the cost reduction will be needed. Issues and Questions to Consider: 1.Identify the steps in developing short0term goals to address the potential reduction in resources described above 2.What type of information will you need to gather to assess your current state and develop a plan?You are the Laboratory manager of a medium sized 120-bed hospital, and you are called to a hospital leadership meeting by the CEO of the facility. You are told that the hospital is having problems meeting some debt responsibility and there is possibility that a budgetary cutback will be needed to alleviate the situation. Each departmental management is being given one week to plan how to accomplish a cost reduction of 10% within his/her department. Should it become necessary. You are also told that this situation is highly confidential because it is not yet known whether the cost reduction will be needed. Issues and Questions to Consider: 1.What criteria will you use to determine the best plan of action? 2.What type of long-range planning should be considered?
- You are required to assess key functions including risk management and compliance for the Bank of America. You are to present a written report based on the Bank of America on the following: Risk management framework – Conduct an analysis of the risk management process/ framework implemented at the institution (including risk assessment and risk control mechanisms). You are required to report on key risks that the institution is exposed to and explain aspects of the framework, emphasizing the effectiveness of the risk management strategies used. Anti-Money Laundering and Terrorist Financing Strategies – Discuss with examples, the institution’s approaches/ strategies to combat money laundering and terrorist financing issues. Statutory legislation and compliance - Explain the importance of financial institutions meeting regulatory requirements. Comment on specific legislation that the financial institution must be compliant with.According to COSO, which of the following differences relevant to the risk-assessment process is most likely to exist bel large entity and a small entity? O A. O B. O C. O D. The CEO of a small entity is more likely than the CEO of a large entity to be attuned to risks arising from internal factors through hands-on involvement with all levels of personnel. The risk-assessment process in a small entity is more structured than in a large one because of the nature of some of the internal control components in a small entity. An owner-manager of a small entity will not normally learn about risks arising from external factors through direct contact with customers, suppliers, and other outsiders, whereas in large entities this process is part of the entity's primary way of identifying new risk. Risk assessment in a small entity, as opposed to that in a large entity, can be problematic to implement because the in- depth involvement of the CEO and other key managers is a conflict of interest…A risk management program must be implemented and periodically monitored to be effective. This step requires the preparation of a risk management policy statement. The cooperation of other departments is also necessary. What benefits can the firm expect to receive from a well-prepared risk management policy statement? Identify several departments within a firm that are especially important in a risk management program.
- As you have seen in your reading and lectures for this course, business analytics focuses on the analysis of business data through the use of statistics, optimization, modeling, and other quantitative techniques to help guide business decisions. In your DBA research classes, you have (or you will) become acquainted with a range of quantitative and qualitative research techniques that can be used to investigate business questions. Quantitative and qualitative methods each have unique strengths and weaknesses and that some questions are better answered through quantitative methods while others can only be addressed through a qualitative investigation. In many ways, business analytics represents an ultimate quantitative expression of management science. Moreover, as with research, one might expect that there are some business situations that business analytics can address especially well while other business situations are best addressed (or can only be addressed) through more qualitative…Operational plans are shorter-term plans for implementing specific aspects of the company's strategic plans. Select one: True FalsePlanning is a fundamental aspect of achieving goals, whether they are personal, professional, or organizational. It involves a systematic approach to setting objectives, determining the steps needed to reach those objectives, and allocating resources effectively. Effective planning allows individuals and organizations to anticipate challenges, identity opportunities, and adapt to changing circumstances. It provides a roadmap for action, helping to ensure that efforts are focused and coordinated toward desired outcomes. Additionally, planning encourages strategic thinking and fosters accountability by establishing clear expectations and timelines. Ultimately, successful planning can lead to increased productivity, efficiency, and overall success in achieving desired outcomes. Question: How does effective planning contribute to organizational success and productivity?
