Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020)Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool.Discuss three advantages and three disadvantages of the selected communications mix tool in question (a). Support each of your answers with strong evidence.

Here we can say that as the founder and CEO of a direct mail company. We can say that where this…

Answered: Sole Founder of PostcardMania, Joy…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020)

Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool.
Discuss three advantages and three disadvantages of the selected communications mix tool in question (a). Support each of your answers with strong evidence.

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