Sonia Music Entertainment (SME) is an American company that holds copyrights of popular songs. Consider a supply chain where SME sells songs to iTones at price $w, which in turn sells songs to customers at price Sp. The demand for the song is not random, but is sensitive to price, given by D(p) = 240-120p. Consider two scenarios as follows: () SME and iTones sign on a wholesale price contract, where the two firms make isolated decisions; that is, SME first determines $w to maximize its own profit and then iTunes sets $p to maximize its own profit. The total supply chain profit, i.e., the sum of the profits for SME and iTunes, is $X. (ii) SME and iTones merge into a single firm. The profit of the integrated firm is $Y. What is Y- X? O 10 15 O 25 O 45 O 30
Sonia Music Entertainment (SME) is an American company that holds copyrights of popular songs. Consider a supply chain where SME sells songs to iTones at price $w, which in turn sells songs to customers at price Sp. The demand for the song is not random, but is sensitive to price, given by D(p) = 240-120p. Consider two scenarios as follows: () SME and iTones sign on a wholesale price contract, where the two firms make isolated decisions; that is, SME first determines $w to maximize its own profit and then iTunes sets $p to maximize its own profit. The total supply chain profit, i.e., the sum of the profits for SME and iTunes, is $X. (ii) SME and iTones merge into a single firm. The profit of the integrated firm is $Y. What is Y- X? O 10 15 O 25 O 45 O 30
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter12: Price And Output Determination: Oligopoly
Section: Chapter Questions
Problem 1E
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