Sorbet Salons divide their national operations between customers who use the services of Sorbet Drybar and customers who use the services of Sorbet Man. Both service providers have the following departments: I. Sales. II. Marketing. III. Distribution. IV. Human resources. Q.3.3 Recommend another type of departmentalisation that you think would work better for Sorbet. Q.3.4 Provide two reasons for recommending the structure in Q.3.3 with a suitable justification.
Sorbet Salons divide their national operations between customers who use the services of Sorbet Drybar and customers who use the services of Sorbet Man. Both service providers have the following departments: I. Sales. II. Marketing. III. Distribution. IV. Human resources. Q.3.3 Recommend another type of departmentalisation that you think would work better for Sorbet. Q.3.4 Provide two reasons for recommending the structure in Q.3.3 with a suitable justification.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Sorbet Salons divide their national operations between customers who use the services of Sorbet
Drybar and customers who use the services of Sorbet Man. Both service providers have the
following departments:
I. Sales.
II. Marketing.
III. Distribution.
IV. Human resources.
Q.3.3 Recommend another type of departmentalisation that you think would work better for Sorbet.
Q.3.4 Provide two reasons for recommending the structure in Q.3.3 with a suitable justification.
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