specification and definition of an appropriate dependent variable;? B) conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable? C) a theory on why you would expect these relationships to exist? D) an appropriate number of testable hypotheses
Q;1 Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like to increase brand awreness. Product placement can take many forms: verbal mentions in dialogue; actual use by a character; or visual displays (for instance, a company logo on a vehicle or billboard). Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include:
A) specification and definition of an appropriate dependent variable;?
B) conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable?
C) a theory on why you would expect these relationships to exist?
D) an appropriate number of testable hypotheses?
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