Question 1 You are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates less than seven days away, and compare, those prices with flights that are more than twenty-one days out. How do you explain the similarities and differences you see in these prices? Question 2 Meet with a salesperson to discuss his/her experience in any given day, about his/her daily activities and how the organization integrate with other promotional elements internally. How does the salesperson set objectives? How is he/she made aware of the firm’s overall IMC strategy? Does the sales force participate in planning marketing or promotional activities?
Question 1
You are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates less than seven days away, and compare, those prices with flights that are more than twenty-one days out. How do you explain the similarities and differences you see in these prices?
Question 2
Meet with a salesperson to discuss his/her experience in any given day, about his/her daily activities and how the organization integrate with other promotional elements internally.
How does the salesperson set objectives?
How is he/she made aware of the firm’s overall IMC strategy?
Does the sales force participate in planning marketing or promotional activities?
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