Suppose Costco, a wholesale retailer based in the U.S., wishes to expand their operations to China. Name three dimensions of the external environment which could affect their expansion. That is, which dimensions should management pay close attention to? Provide 1-2 sentences for your reasoning for each dimension listed.

Suppose Costco, a wholesale retailer based in the U.S., wishes to expand their operations to China. Name three dimensions of the external environment which could affect their expansion. That is, which dimensions should management pay close attention to? Provide 1-2 sentences for your reasoning for each dimension listed.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter8: Business Markets And Buying Behavior

Section8.2: General Electric Goes Social To Reach Business Buyers

Problem 2C

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