This question asks students to demonstrate their understanding of market entry methods, this should include an explanation of the following methods and their pros/cons with regards to control and potential market penetration; • Joint ventures/strategic alliances • Franchising • Licensing • Direct/indirect Exporting • Wholesaling • Online Students should relate one (or more) of the strategies to the case study to advise K Café Coffee on the approach that might be best for the international market identified.
This question asks students to demonstrate their understanding of market entry methods, this should include an explanation of the following methods and their pros/cons with regards to control and potential market penetration; • Joint ventures/strategic alliances • Franchising • Licensing • Direct/indirect Exporting • Wholesaling • Online Students should relate one (or more) of the strategies to the case study to advise K Café Coffee on the approach that might be best for the international market identified.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This question asks students to demonstrate their
understanding of market entry methods, this should include
an explanation of the following methods and their pros/cons
with regards to control and potential market penetration;
• Joint ventures/strategic alliances
• Franchising
• Licensing
• Direct/indirect Exporting
• Wholesaling
• Online
Students should relate one (or more) of the strategies to the
case study to advise K Café Coffee on the approach that
might be best for the international market identified.
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