Suppose that Shen, an excellent high school basketball player, is being recruited by Duke University (that is, Duke is the consumer in this example). NCAA rules prevent universities from compensating student athletes more than the full cost of tuition. Assume that recruiting for college athletes is organized under a perfectly competitive environment. The following graph shows the supply of and demand for Shen's athletic services. Suppose that Duke's annual tuition is $27,000 (the amount of scholarship money, or the "wage," Shen receives in exchange for playing at Duke). Shade the area representing Duke's consumers' surplus using the green point (triangle symbol). Then shade the area representing Shen's total wage revenue using the purple point (diamond symbol). WAGE (Thousands of dollars) 60 54 4.8 42 36 30 Tuition —— 24 18 12 6 Demand 0 Shen's Athletic Services Supply ATHLETIC SERVICES A CS Total Wage Again, the following graph shows the supply of and demand for Shen's athletic services. Suppose that the NCAA revokes its rule, so universities can pay student athletes any wage with no limitations.
Suppose that Shen, an excellent high school basketball player, is being recruited by Duke University (that is, Duke is the consumer in this example). NCAA rules prevent universities from compensating student athletes more than the full cost of tuition. Assume that recruiting for college athletes is organized under a perfectly competitive environment. The following graph shows the supply of and demand for Shen's athletic services. Suppose that Duke's annual tuition is $27,000 (the amount of scholarship money, or the "wage," Shen receives in exchange for playing at Duke). Shade the area representing Duke's consumers' surplus using the green point (triangle symbol). Then shade the area representing Shen's total wage revenue using the purple point (diamond symbol). WAGE (Thousands of dollars) 60 54 4.8 42 36 30 Tuition —— 24 18 12 6 Demand 0 Shen's Athletic Services Supply ATHLETIC SERVICES A CS Total Wage Again, the following graph shows the supply of and demand for Shen's athletic services. Suppose that the NCAA revokes its rule, so universities can pay student athletes any wage with no limitations.
Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:William J. Baumol, Alan S. Blinder, John L. Solow
Chapter4: Supply And Demand: An Initial Look
Section: Chapter Questions
Problem 4DQ
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Introduction
Consumer surplus is the gap between what consumers are willing to spend and what they actually pay for a commodity or service. It is used to gauge how much a customer gains from a purchase of a good or service. It is employed to gauge how much overall wellbeing consumers derive from participation in a market.
Consumer surplus is important to measure the total welfare a consumer receives from participating in a market. It is used to understand how much benefit consumers are getting from participating in a market. This information can then be used to inform decisions about pricing and taxation.
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