SWOT ANALYSIS EXERCISE: DERIVING STRATEGY FROM THEEXTERNAL & INTERNAL ENVIRONMENTSMIDLANDS PORK PRODUCTS LIMITEDMidlands Pork Products Limited is Zambia's leading company in the processing andsale of pork. However, the company has observed that the demand for pork hasbeen declining in the last two years. Its marketing research unit has attributed thedecline in the demand for pork to two factors: First, a growing segment of thepopulation in the country that is converting to Islam, a faith that prohibits theconsumption of pork. Second, many Zambians who, for health reasons, arebecoming increasingly wary of consuming pork because it is considered fattening.Required:Determine the opportunity or threatDetermine the strength or weaknessRecommend an appropriate strategy

SWOT analysis is a process to identify the company’s strengths, weaknesses, opportunities, and…

Answered: SWOT ANALYSIS EXERCISE: I

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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