Target Costing Laser Impressions Inc. manufactures color laser printers. Model 320 presently sells for $350 and has a product cost of $280, as follows: Direct materials $200 Direct labor 50 Factory overhead 30 Total $280 It is estimated that the competitive selling price for color laser printers of this type will drop to $330 next year. Laser Impressions has established a target cost to maintain its historical markup percentage on product cost. Engineers have provided the following cost-reduction ideas: 1. Purchase a plastic printer cover with snap-on assembly, rather than with screws. This will reduce the amount of direct labor by 9 minutes per unit. 2. Add an inspection step that will add six minutes per unit of direct labor but reduce the materials cost by $7 per unit. 3. Decrease the cycle time of the injection molding machine from four minutes to three minutes per part. Thirty percent of the direct labor and 40% of the factory overhead are related to running injection molding machines. The direct labor rate is $21 per hour. a. Determine the target cost for Model 120, assuming that the historical markup on product cost and selling price are maintained. Round your final answer to two decimal places. 260 per unit b. Determine the required cost reduction. Enter as a positive number. Round your final answer to two decimal places. 20 per unit C. Evaluate the three engineering improvements together to determine if the required cost reduction (drift) can be achieved. Enter all amounts as positive numbers. Do not round interim calculations but round your final answers to two decimal places. 1. Direct labor reduction per unit

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter11: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 19E
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Target Costing
Laser Impressions Inc. manufactures color laser printers. Model 320 presently sells for $350 and has a product cost of $280, as follows:
Direct materials
$200
Direct labor
50
Factory overhead
30
Total
$280
It is estimated that the competitive selling price for color laser printers of this type will drop to $330 next year. Laser Impressions has established a target cost to maintain its historical
markup percentage on product cost. Engineers have provided the following cost-reduction ideas:
1. Purchase a plastic printer cover with snap-on assembly, rather than with screws. This will reduce the amount of direct labor by 9 minutes per unit.
2. Add an inspection step that will add six minutes per unit of direct labor but reduce the materials cost by $7 per unit.
3. Decrease the cycle time of the injection molding machine from four minutes to three minutes per part. Thirty percent of the direct labor and 40% of the factory overhead are
related to running injection molding machines.
The direct labor rate is $21 per hour.
a. Determine the target cost for Model 120, assuming that the historical markup on product cost and selling price are maintained. Round your final answer to two decimal places.
260 per unit
b. Determine the required cost reduction. Enter as a positive number. Round your final answer to two decimal places.
20 per unit
C. Evaluate the three engineering improvements together to determine if the required cost reduction (drift) can be achieved. Enter all amounts as positive numbers. Do not round
interim calculations but round your final answers to two decimal places.
1. Direct labor reduction
per unit
Transcribed Image Text:Target Costing Laser Impressions Inc. manufactures color laser printers. Model 320 presently sells for $350 and has a product cost of $280, as follows: Direct materials $200 Direct labor 50 Factory overhead 30 Total $280 It is estimated that the competitive selling price for color laser printers of this type will drop to $330 next year. Laser Impressions has established a target cost to maintain its historical markup percentage on product cost. Engineers have provided the following cost-reduction ideas: 1. Purchase a plastic printer cover with snap-on assembly, rather than with screws. This will reduce the amount of direct labor by 9 minutes per unit. 2. Add an inspection step that will add six minutes per unit of direct labor but reduce the materials cost by $7 per unit. 3. Decrease the cycle time of the injection molding machine from four minutes to three minutes per part. Thirty percent of the direct labor and 40% of the factory overhead are related to running injection molding machines. The direct labor rate is $21 per hour. a. Determine the target cost for Model 120, assuming that the historical markup on product cost and selling price are maintained. Round your final answer to two decimal places. 260 per unit b. Determine the required cost reduction. Enter as a positive number. Round your final answer to two decimal places. 20 per unit C. Evaluate the three engineering improvements together to determine if the required cost reduction (drift) can be achieved. Enter all amounts as positive numbers. Do not round interim calculations but round your final answers to two decimal places. 1. Direct labor reduction per unit
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