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Target Market for the Product: Which group of consumers should the minimallist hangbag be targeted to?
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- the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)What are the bases for trade-offs between conflicting wants and needs of different customerswith respect to the same product? How important is it to emphasize product quality when a newand unique product is launched?Product cannot be to all customer, company has to select from the available target market to serve them effectively based from their needs and wants. Since the entire market is cluttered, we need process to identify our chosen market or the so- called: Group of answer choices a. market fragmentation b. market positioning c. market targeting d. market segmentation
- Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?In what ways might 3M try to promote its Post-it© Flage Highlighter and make students more aware of the product?1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi True
- You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai” noodle in 300 wordsAssume that the contemporary apparel company rag & bone hasembarked on a new IMC strategy. It has chosen to advertise on TVduring NBC Nightly News and in print in Time magazine. The messageis designed to announce new styles for the season and uses a 17-yearold woman as the model. Evaluate this strategy and, if appropriate,propose an alternative.The George Foreman Grill is a compact cooking appliance with a double- sided cooking surface that is angled to allow fat to drip off the food and out of the grill. Describe a likely target market for this product in terms of its geographic, demographic and behavioural characteristics. How does this target market in your opinion rate with respect to size growth and structural attractiveness? Write a positioning statement for the George Foreman Grill.
- Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words) ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’