Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends within the company’s microenvironment and macroenvironment? What do consumers value in this product? And/or how are you meeting consumers’ needs? Describe the customer value-driven marketing strategy as it relates to your product using the following 4 steps. Segmentation Market Targeting Positioning Differentiation

Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends within the company’s microenvironment and macroenvironment? What do consumers value in this product? And/or how are you meeting consumers’ needs? Describe the customer value-driven marketing strategy as it relates to your product using the following 4 steps. Segmentation Market Targeting Positioning Differentiation

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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