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What is the definition of an international marketing information system (IMIS)?
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- We'll go over what an international marketing information system (IMIS) is and how it functions in this post.What is an international marketing information system (IMIS) and how does it work?This article's goal is to define an international marketing information system (IMIS) and describe how it works.
- What is an international marketing information system (IMIS) and what does it do?This article will define and explain what an international marketing information system (IMIS) is.Analyse the relevant issues that can be raised when a marketing manager is addressing the subject of comparability of international data.
- Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?Giving examples discuss how international marketing is quite challenging compared to domestic marketing.Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.