The company restarted production of its more expensive Model S and Model X in the quarter, and delivered just less than 2,000 of those vehicles, which Ives said was less than forecasts of sales of more than 5,000. But the Model 3 and Model Y, which account for more than 90% of sales, topped sales forecasts Shares of Tesla (TSLA) were slightly lower on the report as the total deliveries was a bit less than analysts' forecasts. Tesla was the best performer among US stocks in 2020, rising 743%, but it has struggled this year, falling into bear market territory, with a 25% decline from its record high in late January. Question: Discuss why Tesla sales still rise despite problems with chips and China.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
Question
100%

subject:Sales Management

 

Tesla sales rise despite problems with chips and China
Tesla managed to sell more than 200,000 vehicles last quarter, even as the company faced rising prices, a PR
disaster in China and a shortage of computer chips.
The company also managed to build more than 200,000 cars over the past three months despite those
enormous headwinds. The increase in the number of vehicles produced and sold more than doubled the
number from a year ago, when the pandemic caused Tesla to shut its factories. But orders and deliveries were
also up modestly from the first quarter of this year, similar what was reported Thursday by other automakers.
Deliveries came in at 201,250, compared to about 91,000 a year ago and 184,800 in the first quarter.
The entire auto industry has been struggling with the chip shortage. In April Tesla CEO Elon Musk called the
shortage a "huge problem" for Tesla.
"Our teams have done an outstanding job navigating through global supply chain and logistics challenges,"
said Tesla's statement about second-quarter sales.
Tesla also has raised car prices to deal with rising raw material costs, which is also a problem across the
industry.
But Tesla has been uniquely dogged by bad publicity in China, the world's largest market for car and EV sales,
over safety and quality concems. A group of Tesla owners protested at the Shanghai auto show in April. And
nearly 300,000 Teslas built at its relatively new Shanghai plant were recalled a week ago. There have been
concerns among investors that Tesla could be facing long-termproblems in China.
Friday's sales report did not break down Tesla sales by market, but the headline number should quiet some of
the concerns about China, said Dan Ives a tech analyst with Wedbush Securities who has a buy
recommendation on Tesla shares.
"Overall, this quarter was an impressive performance from Musk & Co. and now with a strong second half
performance should be able to hit about 900,000 vehicles for the year, which was a major stretch goal to kick
off this year," said Ives in a note to clients. "China and Europe had strong months of May/June we believe,
which were key this quarter."
Tesla is also facing growing competition from electric vehicles from established automakers such as
Volkswagen, General Motors and Ford.
GM (GM) reported US sales of the only EV it sells here, the Bolt and Bolt EUV, jumped 350% in the quarter
after it introduced updated versions. GM has yet to report second-quarter sales in China but through the first
quarter it said its Wuling Hong Guang Mini EV, introduced last year, is the best-selling electric vehicle in
China.
Volkswagen (VLKAF) has passed Tesla in EV sales in numerous European markets, and Ford's new Mustang
Mach-E has been taking share from Tesla, according to analysis by Morgan Stanley. Ford sold 13,000 of the
model in the US since deliveries started earlier this year.
But those EV sales by established automakers, coupled with the continued rise in Tesla sales, also
demonstrates the growing appetite for electric vehicles by car buyers.
"Tesla's second-quarter sales illustrate how effectively the automaker is riding the global EV wave," said Karl
Brauer, executive analyst at iseecars.com "But increased competition from more established automakers is
inevitable and could impact Tesla's growth curve."
Transcribed Image Text:Tesla sales rise despite problems with chips and China Tesla managed to sell more than 200,000 vehicles last quarter, even as the company faced rising prices, a PR disaster in China and a shortage of computer chips. The company also managed to build more than 200,000 cars over the past three months despite those enormous headwinds. The increase in the number of vehicles produced and sold more than doubled the number from a year ago, when the pandemic caused Tesla to shut its factories. But orders and deliveries were also up modestly from the first quarter of this year, similar what was reported Thursday by other automakers. Deliveries came in at 201,250, compared to about 91,000 a year ago and 184,800 in the first quarter. The entire auto industry has been struggling with the chip shortage. In April Tesla CEO Elon Musk called the shortage a "huge problem" for Tesla. "Our teams have done an outstanding job navigating through global supply chain and logistics challenges," said Tesla's statement about second-quarter sales. Tesla also has raised car prices to deal with rising raw material costs, which is also a problem across the industry. But Tesla has been uniquely dogged by bad publicity in China, the world's largest market for car and EV sales, over safety and quality concems. A group of Tesla owners protested at the Shanghai auto show in April. And nearly 300,000 Teslas built at its relatively new Shanghai plant were recalled a week ago. There have been concerns among investors that Tesla could be facing long-termproblems in China. Friday's sales report did not break down Tesla sales by market, but the headline number should quiet some of the concerns about China, said Dan Ives a tech analyst with Wedbush Securities who has a buy recommendation on Tesla shares. "Overall, this quarter was an impressive performance from Musk & Co. and now with a strong second half performance should be able to hit about 900,000 vehicles for the year, which was a major stretch goal to kick off this year," said Ives in a note to clients. "China and Europe had strong months of May/June we believe, which were key this quarter." Tesla is also facing growing competition from electric vehicles from established automakers such as Volkswagen, General Motors and Ford. GM (GM) reported US sales of the only EV it sells here, the Bolt and Bolt EUV, jumped 350% in the quarter after it introduced updated versions. GM has yet to report second-quarter sales in China but through the first quarter it said its Wuling Hong Guang Mini EV, introduced last year, is the best-selling electric vehicle in China. Volkswagen (VLKAF) has passed Tesla in EV sales in numerous European markets, and Ford's new Mustang Mach-E has been taking share from Tesla, according to analysis by Morgan Stanley. Ford sold 13,000 of the model in the US since deliveries started earlier this year. But those EV sales by established automakers, coupled with the continued rise in Tesla sales, also demonstrates the growing appetite for electric vehicles by car buyers. "Tesla's second-quarter sales illustrate how effectively the automaker is riding the global EV wave," said Karl Brauer, executive analyst at iseecars.com "But increased competition from more established automakers is inevitable and could impact Tesla's growth curve."
The company restarted production of its more expensive Model S and Model X in the quarter, and delivered
just less than 2,000 of those vehicles, which Ives said was less than forecasts of sales of more than 5,000. But
the Model 3 and Model Y, which account for more than 90% of sales, topped sales forecasts
Shares of Tesla (TSLA) were slightly lower on the report as the total deliveries was a bit less than analysts'
forecasts. Tesla was the best performer among US stocks in 2020, rising 743%, but it has struggled this year,
falling into bear market territory, with a 25% decline from its record high in late January.
Question: Discuss why Tesla sales still rise despite problems with chips and China.
Transcribed Image Text:The company restarted production of its more expensive Model S and Model X in the quarter, and delivered just less than 2,000 of those vehicles, which Ives said was less than forecasts of sales of more than 5,000. But the Model 3 and Model Y, which account for more than 90% of sales, topped sales forecasts Shares of Tesla (TSLA) were slightly lower on the report as the total deliveries was a bit less than analysts' forecasts. Tesla was the best performer among US stocks in 2020, rising 743%, but it has struggled this year, falling into bear market territory, with a 25% decline from its record high in late January. Question: Discuss why Tesla sales still rise despite problems with chips and China.
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON