The company's revelation that it routinely overcharged customers in error and did not completely refund the charges presented Tesco with another difficulty because it led to Irish consumers' growing mistrust of Tesco.Provide suggestions to alleviate each of the issues faced.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
Problem 2C
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The company's revelation that it routinely overcharged customers in error and did not completely refund the charges presented Tesco with another difficulty because it led to Irish consumers' growing mistrust of Tesco.Provide suggestions to alleviate each of the issues faced.

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