What is Apple's segmenting and targeting strategy?Bases for segmentationVariablescountries, regions, city sizes, weather,neighbourhoods..Geographicage, gender, income, religion,education, occupation, race...Demographicpersonality, lifestyle, social clas..benefits sought, usage rate, loyaltylevel...Targeting StrategyMass Marketing?Differentiated Marketing?Niche Marketing?Micro Marketing?PsychographicBehavioural/product-usage Guideline• Answer these two questions1. There are four bases for segmentation: geographic,demographic, psychographic, and behavioral. What areApple's current segmentation strategies? (Show yourrationale)2. There are four different target marketing strategies: MassMarketing, Differentiated Marketing, Niche Marketing, andMicro-Marketing. What are Apple's current targetingstrategies? (Show your rationale)

Market Segmentation can be defined as the process or activity of dividing the entire customer market…

Answered: 1. There are four bases for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Segmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?
Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…
Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com
Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more aggressively and sells most of their snowboards around this time. Which market segmentation approach does Snowy Mountains use? A) gender segmentation B) psychographic segmentation C) occasion segmentation D) geographic segmentation E) age and life-cycle segmentation
I need this question done in 10 minutes A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.
(1) The goal of any market segmentation is to divide a market into subgroups whose members have different criteria to find the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrect
PLEASE RESPOND TO THE FOLLOWING: “LATERAL MARKETING STRATEGY” 1ASSESS THE VALUE OF TARGET MARKETING AS AN EFFECTIVE HEALTH CARE MARKETING STRATEGY APPRAISE THE DEGREE TO WHICH VERTICAL AND TRADITIONAL SEGMENTATION HELP MARKETING MANAGERS USE TARGET MARKETING STRATEGIES SUPPORT YOUR RATIONALE WITH AT LEAST TWO (2) SPECIFIC EXAMPLES OF TARGET MARKETING WITHIN A HEALTH CARE ORGANIZATION WITH WHICH YOU ARE FAMILIAR 2 EVALUATE THE IMPACT OF LATERAL SEGMENTATION IN ENCOURAGING MARKETING MANAGERS TO LOOK BROADLY AT MARKETS IN ORDER TO IDENTIFY PREVIOUSLY OVERLOOKED OPPORTUNITIES PROVIDE AT LEAST ONE (1) SPECIFIC EXAMPLE OF QUALITY INITIATIVE WITHIN A HEALTH CARE ORGANIZATION
VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation
Which market segmentation approach is Jimmy Key most likely to use? (there can be more than one correct answers) a.ocassion segmentation b.user status segmentation c.income segmentation d.lifestyle segmentation
Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on A) multiple segmentation bases B) psychographic segmentation bases C) geographic regions D) demographic variableE) behavioral variables Please answer fast I give you upvote

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS