About KFC P Ramlee Burger and Mcdonalds Extra Spicy Chicken In the Business Report, it must include the followings:1. Introduction of the report - WHY? what leads you to do the comparison? Currentsituation/scenario? News related to competition between the two companies? WHAT ISTHE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report,objectives of the report, brief introduction of the companies, of the video ads2. Method of video comparison analysis (procedure, choosing the video, time, etc)3. Analysis & discussionComparison criteria:3.1 Product (e.g. fast food, smartphones, Airlines, etc)3.2 S.W.O.T (Strengths, Weaknesses, Opportunities, Threats)3.3 The use of appeals in the videos (humor, colours, animation, celebrity etc.)3.4 Values (Hidden message, underlying intention, etc.)3.5 Target market (family, teenagers, youth, etc.)3.6 Any relevant additional criteria can be added4. Conclusion5. Recommendations for both companies' future video advertisement

The purpose of the report is to find out how the two companies progressed differently in the market.…

Answered: THE DRIVE TO DO THE ANALYSIS? What do…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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THE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report, objectives of the report, brief introduction of the companies, of the video ads