The figure below shows a monopolistically competitive market for a fictional brand of shampoo called SqueakyKleen Price ($) 3.5 Tools 3.0 MC DWL 2.5 2.0 ATC 1.5 1.0 0.5 MR 10 20 30 40 50 60 70 80 90100110120 Bottles of shampoo (millions)

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