Ritz Products's materials manager, Tej Dhakar, must determine whether to make or buy a new semiconductor for the wrist TV that the firm is about to produce. Three million units are expected to be produced over the life cycle. If the product is made, start-up and production costs of the make decision total $2 million, with aprobability of 0.5 that the product will be satisfactory and a 0.5 probability that it will not. If the product is not satisfactory, the firm will have to reevaluate the decision. If the decision is reevaluated, the choice will be whether to spend another $2 million to redesign the semiconductor or to purchase. Likelihood of success thesecond time that the make decision is made is 0.8. If the second make decision also fails, the firm must purchase. Regardless of when the purchase takes place, Dhakar's best judgment of cost is that Ritz will pay $0.60 for each purchased semiconductor plus $2 million in vendor development cost.a) Assuming that Ritz must have the semiconductor (stopping or doing without is not a viable option), what is the best decision?The firm shouldV the semiconductors because this decision has an expected cost of $ (Enter your response as an integer.)

A decision tree indicating a graphical representation of available decisions alternative based on…

Answered: The firm should the semiconductors…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Ritz Products’s materials manager, Tej Dhakar, mustdetermine whether to make or buy a new semiconductor for thewrist TV that the firm is about to produce. One million unitsare expected to be produced over the life cycle. If the product ismade, start-up and production costs of the make decision total$1 million, with a probability of .4 that the product will be satisfactory and a .6 probability that it will not. If the product isnot satisfactory, the firm will have to reevaluate the decision. Ifthe decision is reevaluated, the choice will be whether to spendanother $1 million to redesign the semiconductor or to purchase.Likelihood of success the second time that the make decision ismade is .9. If the second make decision also fails, the firm mustpurchase. Regardless of when the purchase takes place, Dhakar’sbest judgment of cost is that Ritz will pay $.50 for each purchasedsemiconductor plus $1 million in vendor development cost.a) Assuming that Ritz must have the semiconductor (stopping…
Ritz Products's materials manager, Tej Dhakar, must determine whether to make or buy a new semiconductor for the wrist TV that the firm is about to produce. One million units are expected to be produced over the life cycle. If the product is made, start-up and production costs of the make decision total $3 million, with a probability of 0.4 that the product will be satisfactory and a 0.6 probability that it will not. If the product is not satisfactory, the firm will have to reevaluate the decision. If the decision is reevaluated, the choice will be whether to spend another $3 million to redesign the semiconductor or to purchase. Likelihood of success the second time that the make decision is made is 0.8. If the second make decision also fails, the firm must purchase. Regardless of when the purchase takes place, Dhakar's best judgment of cost is that Ritz will pay $0.40 for each purchased semiconductor plus $2 million in vendor development cost. Part 2 a) Assuming that…
Ritz Products’s materials manager, Tej Dhakar, mustdetermine whether to make or buy a new semiconductor for thewrist TV that the firm is about to produce. One million unitsare expected to be produced over the life cycle. If the product ismade, start-up and production costs of the make decision total $1 million, with a probability of .4 that the product will be sat-isfactory and a .6 probability that it will not. If the product is not satisfactory, the firm will have to reevaluate the decision. Ifthe decision is reevaluated, the choice will be whether to spendanother $1 million to redesign the semiconductor or to purchase.Likelihood of success the second time that the make decision ismade is .9. If the second make decision also fails, the firm mustpurchase. Regardless of when the purchase takes place, Dhakar’sbest judgment of cost is that Ritz will pay $.50 for each purchasedsemiconductor plus $1 million in vendor development cost.a) Assuming that Ritz must have the semiconductor…
Ritz Products's materials manager, Tej Dhakar, must determine whether to make or buy a new semiconductor for the wrist TV that the firm is about to produce. Three million units are expected to be produced over the life cycle. If the product is made, start-up and production costs of the make decision total $1 million, with a probability of 0.5 that the product will be satisfactory and a 0.5 probability that it will not. If the product is not satisfactory, the firm will have to reevaluate the decision. If the decision is reevaluated, the choice will be whether to spend another $1 million to redesign the semiconductor or to purchase. Likelihood of success the second time that the make decision is made is 0.8. If the second make decision also fails, the firm must purchase. Regardless of when the purchase takes place, Dhakar's best judgment of cost is that Ritz will pay $0.40 for each purchased semiconductor plus $2 million in vendor development cost. a) Assuming that Ritz…
Ritz Products’s materials manager, Tej Dhakar,must determine whether to make or buy a new semiconduc-tor for the wrist TV that the firm is about to produce. Onemillion units are expected to be produced over the life cycle.If the product is made, start-up and production costs of themake decision total $1 million, with a probability of .4 thatthe product will be satisfactory and a .6 probability that itwill not. If the product is not satisfactory, the firm will haveto reevaluate the decision. If the decision is reevaluated, thechoice will be whether to spend another $1 million to redesignthe semiconductor or to purchase. Likelihood of success thesecond time that the make decision is made is .9. If the secondmake decision also fails, the firm must purchase. Regardlessof when the purchase takes place, Dhakar’s best judgment ofcost is that Ritz will pay $.50 for each purchased semiconduc-tor plus $1 million in vendor development cost.a) Assuming that Ritz must have the semiconductor…
The following table shows the performance criteria, weights, and scores (1 = worst, 10 = best) for a new product: a thermal storage air conditioner. If management wants to introduce just one new product and the highest total score of any of the other product ideas is 800, should the firm pursue making the air conditioner? Performance Criterion Weight (A) Score (B) Weighted Score (A x B) Market potential Unit profit margin Operations compatibility Competitive advantage Investment requirement Project risk 30 20 20 15 10 5 8 10 6 10 2 4 240 200 120 150 20 20 Weighted score = 750
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Downhill Boards (DB), a producer of snow boards, isevaluating a new process for applying the finish to its snowboards. Durable Finish Company (DFC) has offered to apply thefinish for $170,000 in fixed costs and a unit variable cost of $0.65.Downhill Boards currently incurs a fixed annual cost of $125,000and has a variable cost of $0.90 per unit. Annual demand for thesnow boards is 160,000.(a) Calculate the annual cost of the current process used atDownhill Boards.(b) Calculate the annual cost if Durable Finish Companyapplies the finish.(c) Find the indifference point for these two alternatives.(d) How much of a change in demand is needed to justifyoutsourcing the process?
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DBS is also expecting the demand for its top-of-the range devices to increase further from the next year. Given the increase in annual requirement, the production manager is contemplating to start manufacturing the special components in-house to save costs rather than sourcing them from outside. Given the current purchase price of $9000 per unit, what will the average annual requirement need to be in order to justify making the components in-house if the variable cost of making is $6750 per unit and an upfront fixed cost of $55,000,000 is needed to procure the necessary plant and equipment? However, in the event that the expected increase in demand does not materialize and the demand is actually forecast to drop to 20,000 units next year, then what will be the maximum price per unit that DBS would be willing to pay to the supplier in order to continue buying from them? Going forward, if it is found to be a better decision to make the components in-house, DBS will then need to…

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The firm should the semiconductors because this decision has an expected cost of S