The Go For It Corporation manufactures and markets high quality home exercise equipment. The firm has just developed a new piece of equipment that top executives believe will be a big seller if promoted correctly. The new product uses a system of adjustable weights that can be arranged in various ways to allow the user to perform exercises that tone all major muscle groups Additionally, unlike other strength building machines, this equipment also incorporates a recumbent bicycle to provide a complete cardio workout. The entire piece of equipment is easy to assemble, and when not in use it can be folded into a compact unit that is easy to store. A group of fitness experts have tested the equipment and have provided rave reviews. Company executives believe that this product, called the Top Notch Muscle Maker, will appeal to busy young adults living in relatively small apartments. Ann Smith and Robert Jones have been assigned the responsibility of developing a promotion mix for this product. The team of Smith and Jones is convinced that they can develop a successful promotion mix for this outstanding product Go For It markets and promotes its products to consumers online. Ann and Robert are considering a more aggressive approach to generate enthusiasm for the Top Notch Muscle Maker over the Internet. They have discussed offering young adults free T-shirts and special discounts on Go for It equipment if they will agree to hype the benefits of the Top Notch Muscle Maker on Facebook They are even considering setting up a program in which customers get commissions for directing friends to the Go For It website, If they adopt these strategies, Ann and Robert would be utilizing O a. secondary marketing. O b, viral marketing. Oc unified marketing. O d. extended reach marketing.
The Go For It Corporation manufactures and markets high quality home exercise equipment. The firm has just developed a new piece of equipment that top executives believe will be a big seller if promoted correctly. The new product uses a system of adjustable weights that can be arranged in various ways to allow the user to perform exercises that tone all major muscle groups Additionally, unlike other strength building machines, this equipment also incorporates a recumbent bicycle to provide a complete cardio workout. The entire piece of equipment is easy to assemble, and when not in use it can be folded into a compact unit that is easy to store. A group of fitness experts have tested the equipment and have provided rave reviews. Company executives believe that this product, called the Top Notch Muscle Maker, will appeal to busy young adults living in relatively small apartments. Ann Smith and Robert Jones have been assigned the responsibility of developing a promotion mix for this product. The team of Smith and Jones is convinced that they can develop a successful promotion mix for this outstanding product Go For It markets and promotes its products to consumers online. Ann and Robert are considering a more aggressive approach to generate enthusiasm for the Top Notch Muscle Maker over the Internet. They have discussed offering young adults free T-shirts and special discounts on Go for It equipment if they will agree to hype the benefits of the Top Notch Muscle Maker on Facebook They are even considering setting up a program in which customers get commissions for directing friends to the Go For It website, If they adopt these strategies, Ann and Robert would be utilizing O a. secondary marketing. O b, viral marketing. Oc unified marketing. O d. extended reach marketing.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter12: Queueing Models
Section: Chapter Questions
Problem 59P
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Transcribed Image Text:The Go For It Corporation manufactures and markets high quality home exercise equipment. The firm has just developed a new piece of equipment that top executives believe will be a big seller
if promoted correctly. The new product uses a system of adjustable weights that can be arranged in various ways to allow the user to perform exercises that tone all major muscle groups
Additionally, unlike other strength building machines, this equipment also incorporates a recumbent bicycle to provide a complete cardio workout. The entire piece of equipment is easy to
assemble, and when not in use it can be folded into a compact unit that is easy to store. A group of fitness experts have tested the equipment and have provided rave reviews. Company
executives believe that this product, called the Top Notch Muscle Maker, will appeal to busy young adults living in relatively small apartments. Ann Smith and Robert Jones have been assigned
the responsibility of developing a promotion mix for this product. The team of Smith and Jones is convinced that they can develop a successful promotion mix for this outstanding product.
Go For It markets and promotes its products to consumers online. Ann and Robert are considering a more aggressive approach to generate enthusiasm for the Top Notch Muscle Maker over the
Internet. They have discussed offering young adults free T-shirts and special discounts on Go for It equipment if they will agree to hype the benefits of the Top Notch Muscle Maker on Facebook.
They are even considering setting up a program in which customers get commissions for directing friends to the Go For It website. If they adopt these strategies, Ann and Robert would be
utilizing:
a. secondary marketing.
O b. viral marketing.
Oc. unified marketing.
O d. extended reach marketing.
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