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- Khuliswa owns a startup company making sauces called Kusta's, she wants to create a CRM plan for her business, but she is unsure about the implementation of certain steps. Your task is to come up with practical examples of how Kusta’s can implement certain steps in the CRM planning process. Step 8: Selecting appropriate CRM technologies (10 marks)(Include an in-depth discussion on suitable software and promotional technologies for Kusta’s)The Marketing Department is finalizing the CPM, IFE, and EFE for presentation to the CEO and members of the BOD next week as part of the preparations for the annual planning in November. You noticed that the KSFs in the CPM and the items included in the IFE (Strengths and Weaknesses) and EFE (Opportunities and Threats) were all rated from 1 to 4. Example in the CPM, the factors were rated from as high as 4 to as low as 1, the IFE which includes both the strengths and weaknesses were rated from 1 to 4 while the EFE items were rated from 1 to 4 as well. Using your knowledge and experience, you can infer that: All tools were properly prepared. Of the 3 matrices, only the EFE is correct. Of the 3 matrices, only the IFE is not correct. The CPM is accurate while the IFE and EFE matrices are inaccurate. Of the 3 matrices, only the IFE is correct.N2 More specifically, what are the two main reasons why certain things should not be up for sale?
- Please create an product pricing and computation. The picture is the financial plan copy.CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.Every element of the marketing mix, also known as the 4Ps – product, place, price and promotion and the additional 2Ps of retail – people and presence are impacted by the chosen strategy. What are useful questions to get useful customer information about the 6Ps?
- Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle variesThe management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer.Which criterion for the following objective is not met? Acme Global will increase sales by 20%. A. specific B. single result C. measurable D. target date
- Which one of the following scenarios best describes "demand"? a. Khalid has money but does not like the product. b. Yaqdhan likes the design but not the price of a product. c. Muadh sells cheap products. d. Ashraf wants the product and has ability to pay for it.There is a growing acceptance in the use of models in mainstream marketing Although there are obvious limitations to all models used in a practical way, they form a good basis for planning. One of the most used being the Product life cycle (PLC) model. Briefly describe the concept behind the PLC model. Identify a situation in real business environment where this concept/model can be used. What would be the advantages and limitations of this modelShould Heel Swaps Move to the Cloud? Heel Swaps is a Chicago-based start-up that sells a stretchable high heel shoe cover that contains a slips resistant out-sole, comes in a variety of sizes, colors and patterns, and slips on in seconds. The product enables you to transform your heels to match different outfits and is sold online at www.heelswaps.com. The firm is just three weeks away from debuting its advertising on the popular Steve Harvey show with some 3 million viewers per episode. Sales and product demand are expected to skyrocket. Unfortunately, management at Heel Swaps has just realized that the firm’s Website does not have the processing capacity to serve the expected increase in shoppers. An IT consulting firm was hired to confirm the need for additional capacity and to make recommendations on how to proceed. Their recommendation is that the current Website platform be moved to Amazon Web Service (AWS) with elastic load. This service is capable of automatically scaling its…