The life cycles of many products are becoming shorter Group of answer choices causing companies to recognize that it may be more advantageous to confront, rather than compete with, the competition. meaning that tools such as benchmarking, and target costing become less important in adapting to the competitive environment. making products in the maturity stage of their life cycle the basis on which firms expect growth to be generated. so companies spend less and less on product design and development because products will not last as long as previously.

The life cycles of many products are becoming shorter Group of answer choices causing companies to recognize that it may be more advantageous to confront, rather than compete with, the competition. meaning that tools such as benchmarking, and target costing become less important in adapting to the competitive environment. making products in the maturity stage of their life cycle the basis on which firms expect growth to be generated. so companies spend less and less on product design and development because products will not last as long as previously.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter12: Developing And Managing Products

Section: Chapter Questions

Problem 2DYMP

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